subject: How To Apply Info Marketing's Best Practices by:Neil Asher [print this page] For those who have been following along as I've been introducing ways of succeeding at Internet marketing, this will be a bit of review, but with a twist. Let's take the best practices I've been recommending and apply them to an information product we'd like to launch. Let's see what needs to be done, step by step.
I have mentioned free-line content before. Let's see how we might create an information product sample to give away and generate leads. And when we're thinking about lead generation, we want to really become disciplined. We want to focus in on one particular type of content.
We always begin by asking ourselves, "What is the biggest pain? What is the biggest frustration? What is the biggest problem that our customer is facing right now?" Then we want to create some free teaser content, or some free-line content, to give away.
For example, let's say that we are going to create an information product course on "How to Get Out of Debt." We know that our prospects' biggest pain and biggest frustration is their credit card debt. We know that their problem is making their monthly payments.
Okay, let's say that we have figured the entire course out and thought it through. We need to get leads. What we want to create is the give-away sample. We are going to going to create a one-hour video called, "How to cut your monthly credit card payments in half."
To draw attention to our offer, we can go online and write blog posts. We re also going to go to social media web sites, too, like Facebook. We are going to start some discussion groups. All of these are free.
While we are doing this, we are also gong to spend a little on pay-per-click ads as part of our information marketing campaign. We'll start bidding on terms that are related to "debt," and we'll be a bit specific, choosing keywords like "credit card debt" and "eliminate debt" and "debt solutions."
Let's also start an affiliate program. We will give our affiliate partners a link that allows them to offer this free one-hour video. And of course we will be tracking all of the eventual sales of the full course, so that we can pay our affiliates later.
You are beginning to follow my thinking, right? We are going to use the free video as our bait. We are offering people, who have deep concerns about debt, a solid hour of really high-value content, something that we can tell them is worth $97.
So now it's possible to go out and say, "Free $97 video training teaches you how to cut your credit card payments in half." And we know for certain that that's the thing they are most frustrated about. We know they are in the most pain in over that, because we worked that through and figured it out. We always want to use the bait that will pull in the most prospects.
This scenario we've just gone through can be applied to your information marketing niche. I have done this in my own niches many times. I give away some of the best stuff, some of my best nuggets and kernels of wisdom and techniques that others can use to grow their own business.
What does that accomplish? It generates leads that I can later convert into buyers. It's stair-stepping. It's moving prospects along the path. It's getting them educated and building a relationship with me. It is the heart of good information marketing.
About the author
Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing "How To Make BIG Money Selling Information Products On The InternetEven If You Don't Have A Website And You've Never Sold Anything On The Internet Before."
