subject: Ceramic Brake Technology To Be Developed Improve The Market Potential Should Not Be Underestimated - [print this page] Interview: Shandong Yi-Chang Hou Zhaomin Automotive Friction Materials Co., Ltd.
HC Auto Parts Network Hello, everybody! This is the 65th country in Ningbo Auto Parts Fair site, this time between HC invited guests live from the car, Shandong Yi Chang Friction Materials Ltd. Mr. Hou Zhaomin.
HC Network: Hou total Hello, with our audiences say hello.
Houzhao Min: Hello, everybody. Moderator: This time to attend the 65th National Auto Parts Fair, Yee Cheong is not some new product?
Houzhao Min: Yes. Not long ago, we just returned from Australia, exhibition back in Australia and a customer conversation, we get a new ceramic formulations, and now this product has been on the market. The 65th Ningbo Auto Parts will be We also put this new ceramic formulations Brake Brought to the exhibition site.
Moderator: You get what ceramic formulations have the advantage of technical features, you can disclose it?
Houzhao Min: This ceramic high-temperature formula of the biggest advantages is that when its low coefficient of friction, no noise, brake the whole process more gentle, not to hurt the brakes.
Moderator: This new formula has been applied to the market, right?
Houzhao Min: It is now used to.
Moderator: how like the present to reflect?
Houzhao Min: Because the market only, it should have some time to reflect. Vehicle in the previous experiment we conducted this piece, reflecting the relatively good old customers.
Moderator: Yee Cheong is engaged in the domestic and the import of an environment-friendly car ring Brake The company is the friction member of the Association seal materials, its products have passed through the relevant units of technical certification, can be said that the quality of the brand and have a certain reputation, please give us about your current development Yee Cheong situation?
Houzhao Min: Yee Cheong tenth anniversary of the establishment, in 2007 has been the export market, 90% are exported to the second half of 2008, because of the lack of economic crisis, some exports slightly, but still not less than 70%. In 2009 we put all the profits on the domestic market, we would like in the domestic market, our products look, this is the show we participate in this important purpose of Ningbo.
Moderator: That is Yee Cheong current business focus began to shift internally, but still take into account the foreign market?
Houzhao Min: Yes, Yee Cheong main business is still abroad, we have to do this piece and all the profits of domestic vacate dealer, part of the cost out further product development.
Moderator: Now brake industry product quality is uneven, how do you look at a brake current industry status quo?
Houzhao Min: brake pads, or the quality of this piece is more important, its own brake system is the most important part.
Moderator: Do you feel the need to play a regulatory role within the industry, then how do companies should brake pads?
Houzhao Min: brake pad with the entire process technology, the main thing is a good formula, because the brake pads or a high technical content, it said there should be a good product must have a good recipe. Now we all started new ceramic formulations, but the new ceramic formulations, after all, do not improve, and that is still no specific release of a well established formula, only that we explore them, are trying to figure them.
