subject: Paris, Cheap Hot Apparel Market - Wide Leather Watches Manufacturer - China Leather Wrist Watches [print this page] Paris is not hot this summer, sooner or later needs to add a thick sweater or jacket. Temperature is much higher than heat, to be considered is in full swing in the "European Cup", and June 23 beginning of summer clothing sale for the whole law, the summer sale activity will continue to seven early.
"One-off" challenge "classic"
In Paris, capital of the world's clothing, brand capital, perfume synonymous with senior clothing, is facing a trend from low-cost apparel consumption of challenges, "classic" of faith are becoming increasingly unable to fight off "one-off" (through had a throw back to) the temptation of cheap philosophy. The past 5 years, price promotions in the French garment industry share of total spending increased from 20% to 24%, while the projected according to the French, with the January 1, 2005 entry into force of the WTO agreement, China and India into the French market, large-scale textiles, the French national trend of this low consumption will increase.
At 8 o'clock on the 23 June, Paris, "Lafayette" (Lafayette) Shopping Centre invited the French singer Aofei Li? Winter kicked off its summer sale, in the early morning created quite a stir effect. Then, Morgan (Morgan) and Se Liou (Celio) played two clothing stores, "operating to zero," the slogan of (French general sales of all shopping centers to 20:00, Sunday closed). This immediately aroused the dissatisfaction of industry peers, called "(business) part-time big sale." Can be said that all the major clothing stores through sale of the machine stop at nothing to attract customers.
Big mad rush scene
If the "Lafayette" stores and the Champs Elysees more sense is the shopping paradise in the eyes of foreign tourists, then prime location in central Paris Saint - Michel Avenue (BoulevardSaint-Michel), in Foley Road, (RueRivoli ), and Le Halei integrated shopping center (LesHalles) and other members of the public procurement is a Paris dress ideal location, these areas from high-end clothing brands to the mass consumption of popular low-end taste everything, including the well-known Chinese customers Gap (Gap), Etam (E-tam), and very popular with young people and students in the class of Paris welcomes Ping g (Pimkie) and Jennifer (Jennyfer) brands. From the first day of sale, all the clothing and shoes stores have played a big reduction from three to Wuzhe advertising.
And partner with the way Foley's clothing store in again one by one shopped and found H & M store is the most insane scenes of procurement. Customers who suffer almost one pick in the hanger before the turn, on the ground messy one, believe it will be stepped on T-shirts or clothing like short skirts. The fitting room is not enough, many people simply try to install in public, so that their own peers as "fig leaf", customers are surprised by. Many commodities hit five to Qizhe spend more than one euro, you can buy one of the most popular streets of Paris prints a small scarf, but a practical process in Cambodia and fashionable T-shirt cotton tape, where 23 the euro can be used to put themselves, and there are many colors available. Container in a black and white series before, found a "Made in China." All black and white striped sweater, or color lines, Pants, etc., the price only a few euros to more than the euro. In addition, there are still many Indonesian garment processing. This clothing shop, the original "hidden" processed with a huge Asian market, no wonder the low prices, overcrowding.
Portrait of Paris not only to enjoy the summer sun to enjoy the same benefits of the sale season, where foreigners working or studying with benefits. Munich, Germany, Ke Diya from the first day a rewarding experience in the sale: sun hat, jeans, belts ... ... "Unfortunately, to buy the jeans a little tight!" Vietnamese girls, Hannah, to France for two years, the sale will be for the winter and summer long and touch crystal clear, and this is the only open her season clothing purchases.
Hot new trend indicates
For the French clothing retailers, special hot commodity apparel business is to herald a "fast-food era." In 2003, the garment industry are not very pleasant spring weather strikes and the impact of causing a large backlog of inventory, have a very low price "or cheap." Market demand for many retailers this year adopted a more cautious approach, the proportion of discount goods declined compared with last year, only 30% discount is also more selective types of products. Nevertheless, retailers are still crying repeatedly, "We finished in June, these consumers simply do not stupid, they do when waiting for special home to!" Even if the mall during the flow of waves of special and can not stop profit decline. This year, the winter sale since January, the French clothing into the off-season consumption, the lowest point of 45 months, so, in most parts of Paris and the provinces, the summer sale could not wait to come early.
Garment industry's "discount air", on the one hand by the French domestic factors. Statistics show that last year the French clothing expenditure for total expenditure in the family share fell 12.9%, people seem more willing to spend money on home decorating and other places. On the other hand, competition from Asian textile industry, garment industry is intense shock caused a major factor, and starting from January next year, imports from China and India will no longer be subject to quota restrictions on textiles. Looking back at the French clothing market, Chinese-made underwear, sports wear and coat has been firmly rooted, the proportion has doubled in six years barbarians, while the average price down 30% to 35%. France, the industry predicted a few months, as China into the heart of the French apparel: shirts, skirts and pants come garment market will appear more staggering phenomenon.
