subject: How to Find Short Sale Leads - Part 2 [print this page] How to Find Short Sale Leads - Part 2 How to Find Short Sale Leads - Part 2
What kind of value do you place on a steady stream of incoming leads? If you're serious about the real estate business, you undoubtedly place a very high value on it. In this follow up to our article on How to Find Short Sale Leads, we provide a real life example of what is working with lead generation in 2010.
In February 2010, a relatively new customer of NOPsites.com produced close to 50 fresh short sale leads by following the steps outlined in the marketing material on the NOPsites.com website. This short article will explain exactly what this real estate investor did to generate these leads. It will also review the total cost to the investor to produce 50 leads in one month.
Low cost lead production starts with an effective 'Lead Generating Website System'. What is a 'Lead Generating Website System'? Its an interactive website that captures the contact information of highly motivated sellers and buyers. Visitors to the website are enticed to leave their contact information in return for an informative product.
To produce fresh short sale leads on the internet you need a website with a short form (also called a squeeze page) and a product to offer to your visitors. At NOPsites, the product they offer for sellers is an informative 22 page guide about the "Facts About Short Sales". This guide reviews a case study, examines the impact on credit damage, and has a Frequently Asked Questions section for homeowners. This guide is the key to the real estate investors lead generation on the internet.
Here is the step-by-step guide to 50 short sale leads/month:
Step 1: Set up your lead generating system at NOPsites.com. Perhaps the lowest cost lead generating website in the country. This system has the 'squeeze pages' and informative reports in place for sellers, buyers, and Realtors. Total Cost: No set up fee. Free domain provided. Only $23.95/month.
Step 2: Determine your marketing budget. How much are your ready to spend on marketing to jump start your business? There are no cost methods. The marketing material at NOPsites.com explains all of these free marketing techniques. To throw a bigger marketing net in your local area will require some additional costs. Determining your budget. Is it $50/month? $100/month? $200+/month?
Step 3: Promote the website. Specifically, you want to promote the free report on the "Facts About Short Sales" to generate leads from motivated sellers. Phase one of your marketing plan should take care of all of the free marketing provided at NOPsites.com. Once you completed phase one its time to move into phase 2.
Step 4: Phase 2 of your marketing plan. Phase 2 should consist of placing small ads in your local publications that specifically promote the guide on the "Facts About Short Sales". This is highly effective and was the primary reason behind the 50 monthly leads produced by the customer of NOPsites.com. Total Cost: Several ads were placed in mid sized publications for a total cost of $155 for the month.
Note on Cost: The price for ads will vary in each region of the country. Large publication such as the Los Angeles Times may cost close to $25 for each small ad. Lower cost alternatives such as the "Penny Saver" type publications will cost about $5-7 for each ad.
These four steps produced close to 50 new short sale leads for the real estate investor in February 2010. The total marketing cost, including the cost of the website service, was only $179 for the entire month. This works out to a cost per lead of only $3.50! Think about that number. Would you pay only $3.50 for fresh short sale leads? And these are not just typical short sale leads. These prospects actually reached out and contacted you.
Not Typical Leads: These are not cold leads with just a phone number. These are not leads you purchased from a list company. These are people who found your website and left contact information for you.
Credibility: Your website and the informative report will immediately increase your credibility with every prospect. This is no longer a cold lead because your website and marketing plan already started a relationship with the prospect. You have built enormous credibility by providing the visitor with information they were searching with the guide on the 'Facts About Short Sales'.
In 2010, a lead generating website is a required business tool for real estate investors. Its important to your business to think about the value of a steady stream of leads. Its more important to take all of the steps necessary to set up a system to deliver a steady stream of leads to your business. Just remember, without a steady flow of leads you will never maximize your business earnings in real estate. Take the steps now to produce 50 leads each month with the help of a lead generating website service.
NOPsites.com was developed to provide areal estate investor website services with all of the key ingredients including opt-in forms and informative reports. Cost effective websites designed with the proven methods of lead generation that are outlined in this article. The website service includes SEO Marketing Methods, Free Marketing Assistance, a 2010 Realtor Presentation Video, and the new guide "Working with Realtors - 2010".
Visit the NOPsites.com website for more details on the service: http://NOPsites.com.
