subject: Marketing by email [print this page] Marketing by email Marketing by email
A marketing solution for print shops
When it comes to self-promotion, printers are often guilty of not believing their own press. They know that regular activity of marketing will lead to a steady increase in business for their customers. When clients understand this, their printing and mailing increases. Then profits go up. So, why is it that printers themselves are their own worst customers? To be sure printers have all the resources right at hand. They have designers either in house, or on call. They do not need to craft a complex message, just creatively repeat the same ones. And printers can piggy back their direct mail print run very affordably. But for too many, self promo falls into the category of When I have time. Also, printers do not get a break when it comes to postage. They have to pay the same rates as everyone else. And this can be a substantial cost, depending on the mailing list. Digital marketing can be cost efficient, though. The printing industry is seeing a rise in email and social marketing. Surprisingly, too many printers are without an online site still. Too many printers only have a static presence offering business hours and location. One solution for printers who would like to email, but have a limited website is to consider a web to print solution such as PrintSites. A printer can easily customize a website, and the email marketing tools are built right in. These features alone could be the main selling feature of PrintSites, but the big plus is the online design studio that printers can offer their customers for free. This online studio and store will give printers customers a solid reason to send more jobs to the presses. Now that is big news for a printer to share either through marketing by email, or direct mail.
PrintSites is a web2print solution for the printing industry, one that allows print shop owners to offer a free online design studio to their customers. Designed by printers, for printers, every element of PrintSites helps professional printers compete online, and to enter the eCommerce business model. Easy to implement, printers can customize a PrintSites template and be ready to profit from online business within a day. PrintSites is affordable, easy, and the perfect solution for printers who are losing business to online design providers. Printers who would like to find out more can visit PrintSites.com to take a tour, find answers, and contact PrintSites sales.
