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subject: Web 2.0 Embraced By Even The Most Unlikely Companies [print this page]


San Diego, California Information is easier to come by these days more than ever before. Conducting in-depth research, for just about any common purposes, is just a search engines click away. However, finding convenient and easy-to-use tools at the right time in the right place would not be as effortless as it is now with the innovations and transformations of the Internet.

The foundational foothold and principle functionality of the Internet has made a significant transition from the what-you-see-is-what-you-get, plain and static Web pages birthed from the original widespread sensation of the Internet just 15 years ago. The Internet functionalities we use today, a direct result of this very shift, is popularly referred to as Web 2.0.

Web 2.0 is used to describe the connection, interactive, and highly customizable and personal Internet experience we use today. The rise of social media, wikis and weblogs (more commonly known as blogs) coupled with the fall and phase out of archaic Web code languages that gave us animated flames and big, colorful text, offers Internet users a unique and more consolidated opportunity to learn everything we ever needed to know about anything online.

If youre looking for an immediate auto insurance quote and anticipate making a fast, secure payment online, no problem. And if youre conducting some quick research during work hours about an unfamiliar subject or issue relating to your job, youre only a few clicks away from a reliable solution contained on someone or somethings blog, webpage, or published document, 24 hours a day, 7 days a week.

And while many industries have embraced all that Web 2.0 has to offer, others took advantage of a trend in consumer and customer demand for real-time, interactive functionalities with the product or service theyre interested in purchasing. Take Legacy Reverse Mortgage, a reverse mortgage lender in San Diego, California, for example. The company originates loans to seniors aged 62 years or older, and despite the presumed generational lack in computer skills and acumen among the companys target clientele, the website is entirely interactive and rich in information and resources.

Legacy has embraced Web 2.0 in the ways the evolution of the movement was intended to be embraced. The companys website features a live chat session that connects site visitors with a Legacy representative immediately with little effort. The visitor is free to raise questions, comments, or concerns and receive a real-time answer right from the homepage. In addition, site visitors can gain an automated reverse mortgage quote simply by answering a survey or get access to a reverse mortgage calculator that features immediate, accurate results.

Legacy has also taken the plunge into social media by offering a YouTube page with reverse mortgage and company overview videos as well, which can be found here. (Insert: http://www.youtube.com/reversemortgage101)

Whatever the next big shift or innovation of the Internet is doesnt matter as far as Legacy is concerned, because when it does come, the company will be there to leverage the change to bring their services closer to the clients regardless.

About Legacy Reverse Mortgage

Legacy Reverse Mortgage is one of the fastest growing reverse mortgage providers in the country. Legacys management team has over 20 years of combined experience specifically in reverse mortgages, making the firm one of the most experienced and knowledgeable reverse mortgage lenders. Legacys President, Jim Cory, has been working with reverse mortgages for over 12 years, holding posts from Fannie Mae to serving as the Vice Chairman on the Ethics Committee of the National Reverse Mortgage Lending Association (NRMLA). In addition to his work on the Ethics Committee, Mr. Cory accepted a position on the NRMLA Board of Directors in July 2010.

by: Leonard H. Franklin




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