subject: Letterheads Can Build Your Image [print this page] Your company letterhead that you use for correspondence and other business matters affects the image that others have about your company. Oftentimes, it is the first opportunity that you have to introduce your company to someone. The design you create for your letterhead conveys the image you want present. Your letterhead not only provides your prospective customers with your contact information, it also creates a lasting image about the quality of the products or services you offer.
How important is a letterhead? Compared to a blank piece of paper, a letterhead stationery carries some sort of seriousness. Instead of looking like a plain personal letter, a letterhead creates an impression of an importance and urgency to whatever message is written on the paper. People might have the impression that letterheads are nothing more than designs placed at the top of a business letter, having no real purpose other than reminding the recipient who the sender was. But the truth is, letterheads can be very useful, especially for small business owners.
As mentioned above, letterheads can affect peoples perception about your business. But it can also be a great way to influence that perception and promote the image you prefer or desire for your company. For instance, you can use a good professional-looking logo and design to build your companys image as a reliable and credible organization. In any type of business, it is important that you project a favorable image, although not as an artificial front but more like an appearance that consumers can relate to. Being relatable to your customers is an effective way of enhancing your professional identity the identity that is promoted by using various marketing resources such as letterhead, as well as business cards, logos, etc.
In essence, letterhead printing can serve as part of a marketing strategy when you want to give your companys image a boost. The letterhead serves as an extension of a business identity and professionalism. Anything written on it reflects the character of the company and its people.
Somehow, your letterhead should answer the following questions: Who are you? What do you represent? Are you worthy of your prospects trust? Today's marketplace is competitive. It is crucial that you put your best foot forward and make your image standout. The bottomline is, the purpose of a letterhead is to convey your professional identity, push your brand and create professionalism.
Who would have thought that a typical 8.5 x 11 accompanied by a company logo and a piece of contact details is so important to a business?
So invest some time and effort in creating a great letterhead for your company. One technique to create a nice and unforgettable one is to consider the feeling you want your customers to experience once they receive something from you and integrate that into your design. Typically, letterheads are composed of a straightforward design and careful arrangement of the company name, its logo and other important details. A simple design gives a letterhead a sense of formality and professionalism.
