subject: The Government Supports [print this page] This also is many brand name calls for the government together, to give help and support, entrepreneurs' advice is: first, the government and related departments of the persons should be understood thoroughly understand the industry, fashion, living in Beijing's these brand, experience of fashion culture infiltrating, feel the fashion breath and power.
When the government really know fashionable kernel and connotation, even will fall in love with fashion, research fashion, "fashionable" construction can from the essence of "truth fall to the ground".
"For the brand should give what kind of specific supportive measures and strength to do much good brand? What kind of reward should be given in Beijing? If the brand reviewed countries and international awards, whether the government can from tax policy or capital input on offer certain preferential, these are the government to the questions about the truth." MiaoHongBing say very reality: "sometimes, the development of the brand needs from the government, industry more positive incentives."
For that, ZhouYan the same view: "especially for the performers brand is concerned, the support of the government of the very important, from the tax policy, the land policy, etc. This is a lot of fashion brands just into Beijing most need to solve the difficulties."
Construction fashion industrial park
Construction fashion in many entrepreneurs cdetdz mind, is "fashionable" real landing, especially for just one of the symbols of the brand, besides the demand for fashion industrial park is pressing.
"This is the top priority, industrial resources integration, industrial chain to perfect and very convenient, raw materials suppliers can more easily went from Beijing, among companies can also have more communication opportunity, is now a Beijing fashion is one kind of phenomenon, peer communication between too little, fashionable power will be difficult to condense." ZhouYan say very detailed.
Don't say nonlocal performers to fashion brand, the vision of strong industrial like white-collar such local brands and already have their own "fashion kingdom", MiaoHongBing to vogue of construction is also voiced support for the industrial park, "fashion to consider location and size, also want to consider brand hierarchy and constitute a form, the government should have certain support, and if a promising fashion industrial park, white-collar completion of course there is the possibility of involved."
Talent supply
Performers of brand development, from the benefits of ZhouYan lan-ke changes in the deep feelings, however, produced some brand performers, problems and puzzles are also just besides fashionable brand time difficult to adapt, this one of the biggest problems is: talent.
Generally speaking, Beijing is fashionable academies gathered the most city, the personnel should also be good in other cities, but the real case is much more complicated.
College education and brand personality development between the existing gap and differences, not today ability some issue is not confined to Beijing dawu, should say the fashion industry has been difficult to solve one of the biggest puzzles.
"Beijing to build" fashionable ", will focus on how to solve talent development and demand of divisions." All of this is visited by entrepreneurs unanimity.
While lan-ke faced another problem, but also ZhouYan to Beijing after the deepest feelings of: why designers in Beijing appear in Beijing, it is difficult to get young designers steadfast down, is perhaps the original metropolis live pressure caused by the "cause-and-effect inverted," perhaps is Beijing as the fashion industry's largest concentration of one, but because industry overly dispersed too much utility and becoming restless? ...
"Beijing to build" fashionable ", must further research on this the reason." ZhouYan very seriously say: "the truth is, is now a Beijing design atmosphere are immature, because a lot of brands and people are by market place left and right sides, this is wrong, we should respect the market, but can never be market bound feet."
More than this, there are problems of socialization cultivating, city fashion brand quantity and quality is uneven, fashion week the internationalization of specialized platform will wait, the real problem with the world makes Beijing hereon "fashionable", government, industry, brand, fashion, market and common people all need GeJinJiZhi, each interfere in its business.
"I think the real fashion of every aspect should have the definitive, authoritative Chinese popular trend release and authoritative high-end creative design vanguard forces; has the brand power; examplary function with Chinese characteristics and can with the world docking urban characteristic, stood in the world level consider titled macro development strategy..."
