subject: Bathroom Hardware Spawned Three Major Brands Of Marketing Magic Skill [print this page] In recent years, as domestic wealthy groups, in particular the rise of the social elite, the first taste of life in technology, sanitary industry before large and medium cities in the country caused some concern in the high-end consumers in order to steam rooms, massage bathtubs, shower room (screen), ceramic toilet, washbasin, bathroom cabinet and other sanitary products, represented by the high-end consumer driven, to varying degrees from the wealthy classes have been infiltrated into the civil servants, teachers, white-collar workers and other consumer groups, that is, advocate " poetic dwelling "lifestyle has become a fashion and cultural needs of home. There is no doubt that this industry in the domestic economy and uneven development of regional cities, is in the market or the growth of the early guide, consumer product design aesthetic style, water culture, bath culture takes a long time to cultivate and cognition.
So How sanitary products and effective brand promotion, advertising and marketing from the madness, to appear beautiful star endorsement-style marketing, and then to the comprehensive development of experiential marketing, etc., are all manifestations of the trend with its attraction to consumers , companies are to reap its due from the sales.
Wind blowing star endorsement
Star endorsement, in the home building materials industry can be said that the trend of absolute marketing, sanitary companies use celebrities as brand endorsement of the phenomenon is more common. Despite the relatively high cost of star endorsement, but the domestic building materials enterprises are still enthusiastic about this. The reason is that star endorsements can really push the consumer a level of no small waves and spirits.
November 15 Chinese sanitary industry giants "in Yu-Building Materials Group," an official with the Diaoyutai State Guesthouse in Beijing, double Olympic World Championships five time winner, known as Chinese diving Queen Guo Jingjing, known as a famous athlete endorsement contract to cooperate in the move marks the Yu - Bathroom brand strategy started.
August 28, 2009, film star Mr. Chen Daoming and OUYAD Kunlun Hotel in Beijing, the success of the Group signed an agreement officially became the group's spokesperson OUYAD household brand image. OUYAD Group, responsible person, signed Chen Tao-ming as the image of the spokesperson, not only value to his strong influence in the film and television, more stress is placed on his mature temperament and outstanding achievements, to fully interpret "OUYAD home," the connotation of : His elegance and nobility, and OUYAD home chain's image consistent with the high-end shopping malls.
Staircase at the Third Shanghai Export Fair held during the national popular film stars Tong Dawei attended the "Walun Ya," the activities of the stairs brand endorsement has caused the whole staircase Export Fair is not a small sensation the audience to stand Wai Wa Lunya was packed, scenes of a lively atmosphere, attracting many visitors eye. Later, at the Shanghai Everbright Hotel press conference, dealers and fans who once thronged the venue.
Heng-Jie Sanitary stationed in CCTV, inviting Pu Cunxin as a spokesperson. Widex ware high-profile signing Betty Sun, successful brand building stars. Deng Jie endorsement jiumu Ware, Kelly Chen endorsement TOTO, Chen Tao-ming endorsement with natural flooring, Jiang Wenli Europe to send cabinet endorsement. Household enterprises have a number of star endorsement by the success of the upper, home building materials branded hand star of the scene continue to unfold.
Advertising Corporate Brand skill of birth
CCTV's prime advertising time in 2010 Tender another record high, income exceeding 10 billion, an increase of 18.47%, ended up pours. Home building materials industry become part of the CCTV tender "dark horse", a meteoric rise, not be underestimated. Mu-song the four seasons, winning heavily in solar energy 220 million, three trees paint bid 80 million, home store actually houses 72 million, tens of millions, the EU camp, Section Po Bolloni put nearly 30 million bid.
Advertising is the most basic shape brand marketing model, which is the largest part of corporate capital investment. In recent years, home building materials companies advertising and marketing is getting worse, not shown, public enterprises also have great walking advertisement marketing strategy. In the eyes of consumers, products, advertising has already become the biggest way to understand the business.
Experiential Marketing Marketing to lead the trend of the terminal
Experiential marketing is the home building materials industry in recent years, the terminal stores a more popular methods of marketing, after the past few years development, experiential marketing is gradually becoming more mature. In recent years, large enterprises exclusive share is constantly being divided. Some brand building materials businesses, decoration company in order to achieve the differences in operation, paying attention to the brand image of the packaging, creation of unique brand culture significantly bathroom and living at home experience the museum hall, and mall stores, showrooms arranged into a simulated home hall, the product integration of which, including related accessories and parts, so that when consumers visit the empathy, to understand the function of sanitary products, and experience to bring comfort to the product, thereby contributing to the purchase of consumers needs, which promote the development of the market driven, and constantly in stimulating consumer spending is also helpful.
