subject: Zhu Xinli, Huiyuan Among The Carbonated Market, 5.0 Billion Sike "two Music" - Yuan, [print this page] Distance Coca-Cola M Huiyuan Juice is not exactly the case a year, originally specializing in the Huiyuan juice drinks as "a unique differential advantage," the official launch the "Fruit Juice Music" Carbonated beverages . From the introduction of equipment to production to sales, Huiyuan end of this year investment will reach 50 billion, Huiyuan prepared with carbonated soft drinks now account for almost "monopoly" status "two music" Sike up.
"Coca-Cola added points in the fruit juice drink, steal me a 'source' word (meaning Maid), and now I have something carbonated juice Riga, to back a 'happy' word, indicating that we both have Cooperation Also competition Well. "Huiyuan recently held in the" Fun fruit juice, "New conference, Zhu Xinli, Huiyuan Group chairman says.
At this point, from the acquisition of Huiyuan Juice Coca-Cola case is not just one year. During the year, Xinli largely been seen in the media. This time he looks a good mood, it seems also to show the world that, the failure of the deal and did not let the depressed guy in Shandong.
Contrast, a reporter's question session in the conference, Zhu Xinli, has repeatedly stressed, "We do not rule out co-operation at any time." "Cooperation, our sincerity in; competition, we must not be soft."
A year behind the silence Although a year later, in talking about "Coca-Cola deal," we are still slightly regret Zhu Xinli: "In Financial When the crisis hit, was originally a good business (2.4 billion U.S. dollars offer price), a very cost-effective trading and cooked duck fat, or is 'speculation' run. "
Last year was on March 18, Coca-Cola after the merger was rejected Ministry of Commerce, Huiyuan shares fell continuously, Zhu Xinli, the net worth will shrink by 33 billion; and in accordance with the Coca-Cola out of the dollar purchase price per share calculation 12.2 , Xinli's net worth is shrinking by 44.5 billion.
Not only that, as expected after the sale of optimism, Huiyuan has major energy and financial resources into fruit juice bases upstream. But the sudden change, so that sources of funds fall, Huiyuan had to halt a total investment of nearly 30 billion bases upstream projects.
"Last year we stopped these projects are mainly financial, not taking into account energy, talent is not enough; only other back to life to say." Xinli admits. Huiyuan Juice first half of 2009 as high as 260 million yuan in operating losses.
Since then, Zhu Xinli, had a relatively high-profile "Silence" in the. Of course, not depressed, but for the outbreak of brewing again. Year in March, Huiyuan will be launched to boost sales overall, "Sword Scheme", and suspend the fruit industry in upstream projects. Recruited in the second half of breath more than 10,000 sales staff, added more than 600 direct new Marketing Sales outlets, and the acquisition of nine regional maturity dealer network.
Order to strengthen the sales and marketing, Zhu Xinli, has also invited from the Jianlibao longer than the marketing and channel management, Li Wenjie, as vice president in charge of the market. Li Wenjie, said Huiyuan channels in the business over to have a strong advantage, but the potential of other channels are still open, he would ensure the business advantages of super-channels at the same time, efforts to develop "distribution channels" (referring to the neighborhood convenience store, family-run shop, etc.) of the building. In general, community convenience stores more easily meet the needs of domestic consumers.
Pays off. New release on the day before, Huiyuan Juice Report 2009 published, the annual net profit of 233.5 million yuan, up 162.5%. High losses compared to the first half of last year, this should be a very good result. Zhu Xinli, however, has said: "I am not satisfied with this result, we can do better than this."
He acknowledged that during the period from the previous M & A (September 3, 2008 announced to March 18, 2009 was not), all the emphasis has been on Huiyuan deal on it, "the second half of last year, we will adjust the energy has come 2010, the Group's results certainly even better than the second half of last year.
