subject: Home Appliance Chain Stores To Open A Cell Phone, "running Out Of Time" - U.s. State [print this page] 11 8, Shenzhen, news came States United States Communication Company was founded. November 17, Suning launched in the country
Mobile Section. Obviously, Home Appliances Chain began competing in the dark areas of phone voice.
MII Telecommunications Institute of Policy and Communications
Management Institute statistics show that in 2006 China's mobile phone market, sales channels are the first three categories: home appliances chain stores, mobile phone stores and professional business hall operators, shares were 37%, 25%, 16%. Scale and specialization, and become the most important mobile phone retail market competition in the two core elements.
Unconsciously, we believe mobile phones from the past only chain starting to become accustomed to the appliance store to buy cell phones.
TrendsTwo giants than the "personality"
Face Olympics Before the arrival of a foreseeable feast, Suning
Electrical Nov. 17 launch mobile phone section, in a two-week marketing campaign, the main characters on entertainment, the mobile phone market share in this great wave of restructuring of the mean wind direction in the lead.
The company combines Motorola , Nokia , Samsung , Sony Ericsson, Lenovo,
Waveguide , Nearly 20 domestic and international famous brands, of which 30% of Suning underwriting customized products. Including those with 16 million colors QVGA resolution power of Samsung G608; silver body with a metal frame and large area
Gem Blue mirror of the Samsung E84; decorated with 18K and 24K Gold Motorola V8 mobile phone and other shaft. Besides, Suning millions billions of dollars in the next set of ex-gratia of resources.
Reporter found, coincidentally, home appliance chain enterprises have realized the importance of the user entertainment experience. According to reports, at the end of this year, the National US-communications company in the country to open 48 stores key value
Service Experience Downloads, to provide customers with a variety of games, information,
Film And ring tone download service. Suning festival in the mobile phone was located in the "shadow" "
Mirror "," Day "," circle ", and tap phones cultural connotations.
Luo Qingqi industry experts think that China's mobile phone market is in a period of rapid growth, non-chain communications Yetai rapid decline in market share, will stimulate the further integration of communication channels. ??
Impact Price of water is expected to further squeeze
Set up in a separate country after the United States telecommunications company, significant change is that the United States will set up an independent national professional store cell phone, TV shopping, mobile phone repair business. States United States Mobile Communication Company in 2008 sales target of 198 million Chinese mobile phone market will account for more than 10% of capacity.
Consumption Were most sensitive to mobile phone prices will be further down. States United States and the manufacturers direct supply mode, the bypass channel business between suppliers and the layers
Proxy To reduce the cost among manufacturers. Discounting the price of water, while mobile phones, to ensure confidence in the products, countries and the U.S. channel will prevent parallel imports of counterfeit mobile phones.
For suppliers, the main underwriters of the company will increase efforts to promote and enhance
Cooperation Manufacturers of anti-risk ability. Starting from the product definition and to carry out the depth of cooperation with the manufacturers, the introduction of line with market demand or potential demand for new handsets, meet consumer demand for differentiation.
With huge sales Network And upstream product supply resources, Gome, Suning, Dazhong and other home appliances chain made the mobile phone market forces will squeeze the share of traditional phone chain. Country United States that directly from the supplier to the mass flow of resources to store direct business model has become the trend of the mobile phone industry. ??
Analysis Mobile home appliance chain promising future to speak
Cancel a month phone approval system, the domestic home appliance chain enterprises accelerated evolutions.
