subject: SEO Tips to Raise Quality TRaffic to Your Site [print this page] SEO Tips to Raise Quality TRaffic to Your Site
Getting money from web that you make is amazing. You will find a good sensation when the first $ enterring your account. However, you need to get traffic for your web. If your goal is targeted traffic, you will find that Google Adwords is very handy. Sure, it costs money, but sometimes you need to spend in order to make. But you need to carefully plan out your AdWords strategy and know where you're going if you don't want to lose your money fast. Whatever you do, stay away from the following mistakes most Adwords users commit.
One of the most basic mistakes people make with AdWords is they give in to the temptation of creating a long list of keywords that are general and not at all targeted. You must be precise with Adwords and if you don't use precise words, you won't get the intended results. Many new AdWords advertisers look at Google as a cash machine, where you just put in your ad and cash in thousands. Just be aware that Adwords doesn't work that way. While broad keywords might look really appealing because of the traffic they may receive but actually, they'll simply put a dent in your pocket. The strategy you need to follow here is to grab only those keywords that are highly targeted towards your product/service and are in no way broad. For example, a piano website would use keywords like learn piano easily, while piano should be avoided. If you want to succeed with Google Adwords, that's all that's required. You should also never make the mistake of underestimating your competition. Regardless of which niche you're in, there will be plenty of competing sites vying for position on Adwords. If you wish to outdo them, you'll need to spend some time analyzing their ads and their landing pages so you'll know what they're doing with their campaigns. Use the Adwords Keywords tool to spy on the keywords they've chosen to use for their ads. Once you know these keywords you can check how they would perform by entering them at Spyfu.com, which lets you spy on the ads that are targeting those keywords. This allows you to understand what your competitors are doing so you can aim to do better. Besides that, by learning more about your competition, you will be much more prepared for your future campaigns.
When you first set up your Adwords account, the content network is set to 'on' by default. You should find you're able to receive a better quality of traffic if you turn off the content network. The traffic quality through the content network can sometimes be lower. You'll see a lot of impressions but low CTR. The obejct of using Adwords is to improve your CTR, but you can't do this if your ads are shown to people who don't have an interest in your offer, which means you're only receiving a few clicks. And the clicks you receive won't convert well. Adwords isn't necessary to get lots of traffic, but it is useful once you know what you're doing. Adwords is the superior means to getting the traffic you want, bottom line.
