subject: Hardware Industry Marketing 2010 What You Ready - Hardware Sales, Hardware Industry By 2010, The [print this page] Each end of the year is busy, not calm, the company said this year when the financial accounting of profits is negative, the boss is certainly not bonuses, and balance of payments shows that business model problems, if profitable, and that depends on taxes pay the amount, end of year, when the General Assembly, the company concluded a year in addition to the ups and downs, than reward on merit, or should be used for most of next year Marketing After all, Hardware Industry in recent years is to open plant in Montreal, but there are also a number of close down.
Hardware industry in recent years has rapidly developed many outstanding brand presence, increasing market competition intensified, while the international market turbulence,'s crowded, but be an encroaching age. Any brand in the channel structure, product development, process innovation, image display and other actively seek change and adjustment, no change means be eliminated.
Metal industry employees in most of the current low quality, as most staff come from other building materials industry in transition, have not received professional training, it also directly led to the relative instability of hardware professionals, particularly Hardware Sell Channels to expand staff. "Lack of talent, especially the lack of marketing talent," This is the voice of many hardware companies. Many hardware companies to introduce Home Appliances Marketing personnel to operate home appliances marketing model to hardware, even the household appliances industry, the success of the planning case of plagiarism to the hardware industry, while not ideal, household appliances industry, the history and development of hardware industry development path, in the sense of beauty Galanz, Vantage and other household electrical appliance enterprises represented a development path that China can learn from the hardware industry. A significant increase in channels and marketing
terminal personnel, the establishment of professional sales Management Team to further strengthen and deepen vendors Cooperation The close of, the manufacturers can carry out comprehensive and effective dealer training and guidance, can manufacturers all kinds of information distributors to respond quickly, understand, and Hold manufacturers policies, reduce the distance of communication between manufacturers and finally win-win situation. Usually the hardware industry and the appliance industry is different, hardware companies and dealers have no such good interaction, the company's marketing policy can not develop as well as the implementation of home appliances and the lack of a policy restricting dealers, or no incentives to dealers, manufacturers usually the second floor, you you I do what I do, because competition between firms failed to reach an overall marketing strategy, outlook, so the training of corporate brand image, cultivate the market competitiveness of the corresponding optimize the organizational structure, corporate culture, communication does not create a sustainable competitive advantage, businesses do not affect the number of hardware key to sustainable development. The basic idea of the depth of marketing model is based on the marketing efficiency of value chain system collaboration a competitive market advantage, its focus on regional markets, key distributors, terminals and other network and enterprise customers, consultants four elements of the interaction of the core markets of coordination and balance.
It is understood that the major brand hardware industry also did her best to respond to the current overall situation, have different emphases. Or the gradually recover part of the channel business, or build other brands, product lines to expand the brand, the brand's meaning to extend and expand services, or focus on the maintenance and management of the channel, or store the image display terminal aspects of deep excavations. Hardware industry as a real estate company
follow-up market, real estate trends, and to become a metal building materials industry benchmark. Hardware industry is both "danger" and also "machine." Must be spotted on the state's real estate policies, and make the appropriate changes.
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