subject: Land Rover And British Red Cross New Partnership [print this page] The British Red Cross along with Land Rover UK have jointly announced a new emergency partnership. This new partnership promises to improve the ability for the British Red Cross to respond to major incidents in the UK and help save more lives.
The first part this new partnership sees the funding of 30 life saving Automated External Defibrillators (AEDs) by the British car manufacturer. Land Rover will enhance the emergency response vehicles it donated to the British Red Cross in 2008 to feature AEDs. The Defibrillators will be initially fitted to a new Land Rover Defender in West London.
30,000 people suffer from cardiac arrest each year, a cardiac arrest occurs when the heart fails to beat properly. A defibrillator is an important piece of equipment that can be used to save the life of someone suffering cardiac arrest. An electric shock delivered by a defibrillator can get the heart beating again in its normal rhythm.
Sir Nicholas Young, British Red Cross chief executive said, "Land Rover's valuable commitment to the British Red Cross has already ensured that we can swiftly respond to those who need our help. Equipping our Land Rover response vehicles with life-saving defibrillators means that we are even better prepared for the situations we respond to, including emergencies - particularly in hard-to-reach places - and supplying first aid cover at events throughout the UK."
The new partnership between Land Rover UK and the British Red Cross is part of a large global partnership between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC), announced in August 2010.
Colin Green, Managing Director of Land Rover UK, commented, "We are absolutely committed long term to supporting the great work of the British Red Cross in our home market. Our relationship, which originally dates back to 1954, has been borne out of a need to reach vulnerable people in remote areas. The capabilities of our vehicles, 30 of which we donated to the British Red Cross for use in the UK in 2008, are being used to do just that - whatever the terrain or conditions. Installing defibrillators in these emergency response vehicles will significantly enhance the British Red Cross' ability to treat people in need of immediate critical care."
