subject: Traffic Building - Keep Traffic By Performing Web Site Maintenance [print this page] Several have the wrong impression that when a web site is set up, the site will perform on its own without anymore supervision or maintenance. Operating a website is no completely different than say maintaining a shop or taking care of your home, apart from the fact that you're expecting thousands of necessary visitors each day. Is there some sort of routine maintenance you should perform? This chapter will cowl a few tips to create your website run smoothly and let your guests feel snug enough to stay around.
Old and broken links are one among the foremost common issues visitors face when they visit a website. If you have got links to an outside supply please check infrequently and make bound that link is valid. This is often particularly crucial if your link is to a explicit net page or a blog entry as they're keen on being switched around. Some types of net sites are more possible to come and go, hence you will have to evaluate from expertise on how often to check for broken links. Internal links are just as probably to interrupt, especially if you have got links to photos or audio files so make certain you check those periodically.
Another way to maintenance your site is doing what we'll call "plugging leaks within the pipe". It is possible that you would like guests to your website to perform bound actions such visit an affiliate link, purchase a product, or even sign on for a newsletter. The process from a client's arrival at your website to the action you want them to perform is termed your "pipeline". A leaky pipe might mean losing potential customers. Therefore if you are doing not want that to happen, plug those leaks!
Here are some examples on how your visitors might leak out from and never come to your site:
1) Do your subscription forms lead back to your web site?
a pair of) Are you using custom created "many thanks" pages or hoping on auto-generated ones? Auto-generated thank you pages generally don't lead back to your site. Thus create certain you program it properly
3) Have you customised your error pages with links back to pages on your web site that is working? If a client finds a missing page and winds up on a default "404 error" page, you may never see them again.
four) Are you gifting away your traffic to internet rings and link exchanges that don't link back to your web site?
Never underestimate the importance of maintaining a website. After all, competition is high on any traffic building campaign and it's little details what makes a difference.
This short article is an excerpt of the Author's upcoming ebook, "Free Traffic Explosion 2007". To urge a free preview of this ebook, please visit "Free Traffic Explosion 2007" .
