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subject: Benefits Of Home Staging To Help A Home Stand Apart [print this page]


Need to sell your house in a hurry? You need professional home staging in Rochester MN. Data confirms that staged homes sell more quickly and for more money. A stager will package your home as an appealing product that turns "lookie loos" into buyers.

A staged home enables potential buyers to actually visualize themselves as the owners. Home shoppers are usually exhausted from seeing houses, and can hardly distinguish one from the other. When they see your cleverly staged home, they will psychically move in and put their feet up.

Given the 2011 market picture for real estate in Rochester MN, staging becomes an even more vital tool, especially for luxury home sellers. The average sales price is down by up to five percent, homes are sitting on the market for over four months, and the slowest to sell are those over $1 million.

Stagers charge either by the room or by the hour, and the service can cost in the low four figures. But check out these statistics. If your house has been on the market too long, hiring a stager today could find you a buyer within a week, and for an average of 12% more than you thought it would. The average time a pre-staged home takes to sell is one month, up to half the time of an empty or cluttered home.

What do home stagers (or window dressers) actually do?

- See your home objectively, as a buyer would, and give you a big picture view of how to improve its buyer appeal

- Transform your space into one that appeals to the largest group of possible homebuyers

- Update the look and feel of your home

- Spotlight special selling features, like a laundry room or spa

- Improve the quality of your online and MLS photos

- Optimize smaller areas, such as balconies, so that buyers perceive them as superlative family spaces

- Remove furniture to streamline your floor plan. This creates the perception of more space, and welcomes visitors to walk through the home

- Tone down an exuberant or exotic color scheme

- Warm up a cold, blank space with just the right accents

- Add generically appealing touches, such as dinnerware on the dining table, decorative pillows, towels in the bathroom and aromatherapy candles

- Stagers can design areas (called vignettes) like mini-theater sets, so they look like a family or couple has just stepped out for a second (e.g., a pipe in the ashtray, fresh flowers, a meal setup in the breakfast nook)

How can a broker of real estate in Rochester MN facilitate this process? Realtors have access to databases full of consultants, including stagers. And wouldn't it be nice to just turn everything over to a seasoned pro to handle:

- MLS listing brings you thousands of prospective buyers

- A lifetime of living in Rochester MN brings your potential buyers enthusiasm for relocating to the area

- Realtors often know enough about staging and decluttering to get you started on the selling process and showing your home in its best light

- Professional realtors put your needs first as the seller's agent

- Paperwork and negotiating offers

It's a buyer's market out there, so contact a real estate professional and arrange for home staging in Rochester MN today!

by: Mason Karde




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