subject: An Overview Of The Benefits Of Packaging Design [print this page] People make sure they are packaged nicely when going to work, to a social function or just to the grocery store. They know attractive catches they eye because, after all, they don't set out to frighten people. Packaging begins with ourselves because we are taught from the beginning to be the best we can be, from our looks to our performance in whatever undertaking we engage in. Because other people notice the package, commercial products set out to be attractive, from their quality design to the box they come in. The box matters.
In the beginning, packaging consisted of animal skins formed into bags and boxlike shapes using slender tree branches. Clay vessels contained foods and liquids. Tree branches formed boxlike shapes and river reeds were made into baskets. Stone was even hollowed out and used to contain things. Mortar and pestle, for instance, come to mind. Primitive, yes, but it was the original packaging.
Ships transported goods packed in crates made of wood, skin wrappings and woven materials. People stored foods in cold storage, usually underground, wrapped in these materials. Delicate things were packed in hay and then surrounded by skins in wooden crates.
Time has passed now, of course, but we find the original packaging ideas still work. Skins have become corrugated packaging and wooden crates have become fibreboard packaging. Delicate items are packed now in "hay" made of foam and bubble wrap. Now business owners have a choice in packaging to make it attractive and the best it can be. The box matters.
Packaging designers have the technology and talent to wrap your product in eye-catching boxes that are made from recycled materials or are made from organic materials. Going green means so much more than just natural materials; it commands the respect and loyalty of your customer base as well as respecting the planet. Using packaging design firms who have such respect creates a chain of good for businesses, customers and the planet.
Such firms employee structural engineers in addition to graphics designers to construct custom packaging for your product, from formed product trays to attractive boxes. Services include laminating, five color printing plus litho varnish on boxes, litho laminating, large box concepts, stock boxes and bag-in-boxes. Fibreboard packaging is also on the menu. The benefits from using these firms are enormous: effective corrugated packaging for your product, attractive to the consumer, earth-friendly green packaging and, with excellent graphics design, promote your product or brand.
Many packaging design firms also partner with warehousing and shipping providers who support the customer with one place for all things. These firms are usually more cost efficient than buying services at different places and the customer gains a trusting relationship with firms that deliver quality products and services. The box matters, yes, but so does every point from design to production to delivery of product to storage, to sale, and, ultimately, to destruction of the box once it is empty of product. Here, the design firm has provided an extra touch in green business: storage. Once the box is empty of product, it can be used to store other things or recycled as the needs of the consumer dictate.
