subject: 7 Video Promoting Concepts To Promote Your Web Site And Boost Traffic [print this page] As a small business owner you may not be ready to compete with an enormous corporation's marketing budget for whole awareness, but with innovative video software tools you'll turn out low-cost however sensible quality videos for your target market that can give you effective results and improve your Google ranking.
Whether or not the buzz regarding YouTube has motivated you to buy a Flip camera or webcam on your laptop and video editing software like Adobe Premiere Elements or Sony's Vegas, (Imovie if you are a MAC owner) you will realize yourself stumped on how you'll be able to utilize these tools to promote your website or product. The following are some concepts to get you jump started to provide videos that will have interaction your customers and boost traffic.
one) Customer Testimonials - With your customer's permission of course, set up two or 3 interviews with your best customers in order to videotape their satisfaction with your product or service. These videos lend a huge amount of credibility, especially if your customers are enthusiastic and convey the benefits that you simply or your business provides.
2) Screencasting How-To - With free tools such as Screenr and Go Read you'll founded a how-to software video that answers your customer's pressing questions. For example, suppose you're a bookkeeping service and you are adept at Quickbooks Accounting software, you'll be able to record a video of some explicit software problem that your customers would like answered and post it on your web site or YouTube channel. This service positions you because the trusted advisor that your client's will rely on.
3) Live Video Stream broadcast - Vpype and Ustream are software firms that are providing their preliminary software at no cost therefore that you'll utilize live video streaming for your business. These services permit you to provide your customers with real time video experiences they will otherwise be unable to take advantage of thanks to time or travel constraints. Live videostreaming is particularly common, once you videostream from industry conferences and alternative events many people do not have access to.
four) Slideshow - There are services like Animoto, and several competing companies are providing similar services, where they take a client's photos, video clips and images and produce a slideshow set to music. This type of service is nice for a realtor who wants to promote a explicit property with the simplest photos of the inside and exterior of the property with descriptions of the property's best features for prospective customers.
5) Seminar Preview/Speaking Engagement - If you are a speaker or consultant, this can be a great format to produce in order to whet your client's appetite and provide them a virtual experience of your speaking ability or expertise.
half dozen) Interview - Customers love interviews with subject matter experts that enhance or add to what they're already buying from your business. For instance, if you are a internet programmer, and you set up an interview with a good copywriter to discuss developing web site content, and then post it on your blog or website, you are providing added price for your customers that your competition is not doing.
7) Product Demo - mini infomercial - This video format is that the sort of video most folks are familiar with having seen this kind of video (sometimes running thirty minutes in length) used to sell juicers, makeup, cooking equipment and exercise equipment. As a tiny business owner, you'll produce shorter 2 minute to 3 minute demos of your product with a ancient decision to action and check your video ad results.
Hopefully, this list will get you motivated to induce started in producing videos that will improve your marketing and increase your small business' complete just like the "massive boys' do!
