subject: Fort Myers Legacy stands a step above the 2011 Mediocrity [print this page] Fort Myers Legacy stands a step above the 2011 Mediocrity
You know those people who buy all of the latest crazes, jump on every trend, and wouldn't be caught dead with anything that bucked the status quo of consumerism? I like to call them the "follow-alongs". Subaru knows about follow-alongs too. And Subaru isn't worried about offending those people.
You know those people who buy all of the latest crazes, jump on every trend, and wouldn't be caught dead with anything that bucked the status quo of consumerism? I like to call them the "follow-alongs". Subaru knows about follow-alongs too. And Subaru isn't worried about offending those people.
Usher in the 2011 Mediocrity, a sedan that offers the very best in average driving through its range of three options and color choices like Medium Crumb and Stale Biscuit and its "middle-of-the-road" mantra.
Yes, in case you haven't guessed it, Subaru has gone satirical and created this website: http://www.subaru.com/content/static/fightmediocrity/index.html - which invites visitors to build their own Mediocrity, but also includes links to "build a better car" that take website guests to information about the new 2011 Subaru Legacy.
The Legacy is an actual anticipated vehicle, and Subaru has gone very creative with its marketing efforts. The follow-alongs probably won't get the joke, but Subaru probably doesn't care if they do. The 2011 Legacy, like all other Subaru models, is not meant for the middle of the road buyer or the plain family with vinyl siding and 2.3 children who would rather hike the Nordstrom wing at the mall over the Appalachian Trail.
I think the 2011 Legacy will wind up as a very popular model with its routinely specatular Subaru safety features, upgraded engine and redesigns. The question is, will the Legacy get more interest from serious drivers than the Mediocrity gets from follow-alongs?vv
