subject: Some of the Top Slipups in SEO Marketers Make [print this page] Some of the Top Slipups in SEO Marketers Make
Lots of beginners make simple SEO mistakes, but there are many more who purposely try to 'game the system' which is an approach that is destined to fail. Search engine algorithms eventually change, that's a fact, so if you do SEO, then you will have to always change and evolve, too. Therefore you will always have to learn and research if you don't want to get caught flat-footed. We want to share just a few common SEO mistakes that are easy to do if you don't know what you're doing.
Many people, especially newer marketers, still like to make websites based on Flash, and they do look nice but are not adviseable for SEO. Of course, they are impressive, and they do impress visitors with PC's fast enough to handle them. The bottom line about Flash and search engine optimization is that you cannot do SEO with Flash sites. That's right; if you have a flash website then the search engine spiders are literally blind to it. So if you want to use SEO, or get ranked, then you'll need your site coded in HTML, or anything non-Flash. If you only go for a flash based site, then it's almost impossible to get it ranked in your niche. Ignoring the page title tags is another very huge SEO mistake made by a lot of people. If anyone thinks it does not have an impact, well they are flat-out incorrect about that. Your page title tags are extremely important and useful to the search engines and your rankings. The title is one of the few places where it is critical to place your keywords and phrases. The more competitive your market, the more important it becomes to have optimized page title tags. It might sound unusual, but people do look at things like page title tags, and if yours is optimized for the wrong thing, then it will be confusing and just won't look good. Your site looks empty even after having content. Page title tags that are optimized for your page keywords and phrases is critically important. As far as stuffing keywords in your page titles, don't ever do it because it will only hurt you. It not only looks bad but also confuses the search engines. Just use your pages primary keyword, or phrase, and that will suffice.
No matter what anyone says, backlink spamming is a practice you should always avoid.
It is just not necessary to link spam anything - blogs, forums, and do stay away from link farms. If you engage in these practices you are risking getting your site deindexed or your domain banned. The best way to go about this is to put in the effort to get high quality one way links that are relevant to your site's subject. This process will be slow but eventually, in the long run, you will be proud to have a site that stands unshakable just because it followed the rules laid out by the search engines. There are many other things to learn about SEO, but just use these mistakes as a starting point and it will increase your chances of success. There's nothing stopping you from achieving success with the search engines, just keep learning and implementing the best practices.
