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subject: Advanced E-mail Marketing Tips [print this page]

There are 2 types of promoting: unsolicited e-mail (cold

selling) and opt-in selling. Keep them in mind once you produce

your messages and build your subscriber list. I highly advocate

you not to engage in cold selling. This is considered spam. If

enough people report your address as spam, you'll be banned

from ISPs and search engines. The occasional sale you see from

cold selling can not be enough to compensate for your being

blacklisted on the internet.

On the opposite hand, building an opt-in list could be a perfectly

acceptable and highly successful method that can keep you from

being labeled dangerous business. With an opt-in list, folks ask to

be added to your subscriber database as a result of they're interested

in your topic. Opt-in subscribers should invariably be given the

choice to opt out.

But you'd be shocked how many individuals do not hassle

clicking the unsubscribe link, and eventually build their approach to

your site to investigate your product further.

When making ready your autoresponder messages, it is imperative to

strike a balance between excitement and hype about your product.

You want to avoid wording your messages so that they appear, feel and

smell like spam, whether or not they have been requested. This implies

following the principles of making direct and straightforward messages. For

exemple, no writing in ALL CAPS, or putting seven exclamation

points at the tip of each paragraph.

Here are also some other deadly spam sins to avoid:

Just concerning each e-mail program has built-in spam filters that

route unwanted messages to a separate folder, typically called a

"bulk" folder, whose contents are routinely deleted by either

the program or the owner of the account. Following the

suggestions above for avoiding spam-type messages will go a long

means toward making certain your autoresponders don't get diverted to an

early grave.

Here are additional tips on beating spam filters and verification

programs:

1. On your "Thank You" pages, remind your subscriber:

- His must check his email for a confirmation message

from YOUR NAME (or your email adress) and should click on the

activation link in order to receive YOUR OFFER.

- If he is using spam blockers like SpamBully, SpamArrest,

Earthlink, KnowSpam or FilterMy, and did not get your email:

it could it has been blocked by his pc's or ISP's spam

filters, or trapped in his spam (or bulk) folder.

- If he does not receive your welcome email, indicate him to

check his trash or spam folders.

2. 4 steps to follow in sending your messages in the

mail box of your subscribers.

- Never begin your subject line with ADV: or embrace the word

"advertisement".

- Never use the word "free" in the topic line-especially in

all caps.

- After all, never use the word FREE (in all caps) anywhere in

the message. If attainable, avoid using all caps altogether.

- From address: When you set up your web site and associated e-

mail accounts, do not name any account -

this guarantees you an automatic trip to the majority folder.

- Inside the message: Never say "for free?(!)" or use the words

"extra income" within the body of your message. Recently, several

internet marketers making an attempt to bypass spam filters have begun

breaking apart the word "free" anywhere it seems in their sales

copy: f-ree or fr.ee are the most commonly used methods.

3. Formatting your autoresponder messages

Each e-mail program is different, allowing totally different line

lengths for his or her viewing windows. If your e-mail program allows

seventy five characters per line, it may look fine on your screen-but when

you send it to someone whose program permits only 70 characters

per line, those last 5 characters get moved to the next line

and hack your message with those pesky > signs.

Another potential downside is the font you choose.

Fonts like Courier New are fixed-width: each character takes

up the same amount of space. However fonts like Times New Roman and

Arial have varying width in step with the character.

Don't write your message in 16-point Impact Red or different

"flashy" font styles and sizes.

This does not draw attention to your product. It attracts

attention to your inexperience. For the foremost part, keep your

entire message in the same font and type size, (ten-purpose size is

best in nearly every case) and create sure each line is sixty to 65

characters long. When you reach the limit, use a hard return to

start the subsequent line rather than permitting your word processing

program to wrap the text.

Use emphasis like color, daring and italics sparingly for effect.

4. Structure your messages and build positive you simply keep

reading.

Do not stuff your messages with "cool" graphics, animated

smileys, or a dreaded Flash presentation. This slows down load

time considerably, and many folks will not stay up for your

unimaginable pictures to look on the screen. Tell them specifically

how they will profit from it, and place substance in your send-outs. Folks

need to know that you recognize what you're talking about!

5. Do not use chat language in the text of your message.

Even to folks who recognize what LOL, IMHO, or IOW stand for.

this is often not skilled and will not score you any "friendly"

points. And if your subscribers do not know what these

abbreviations signify, they can be fast to dismiss you as

inept. In case you don't know yourself: LOL=laughing out loud or

laughing on line; IMHO=in my humble opinion or another meaning.

6. Do remind people that:

1. they're receiving your message as a result of they requested

additional info or a friend advised they would love to

receive the data and,

2. they will opt out of more messages employing a link you've got

provided at the end of the message.

Keep your messages out of spam oblivion by adhering to those

pointers, and you'll see your sales and response rates climb.

by: Writers Cafe

welcome to loan (http://www.yloan.com/)