subject: Sales Training Is Not an Event, It's a Process - How to Get the Best Training ROI [print this page] Sales Training Is Not an Event, It's a Process - How to Get the Best Training ROI
Sales training is not an event. It is a process where learning has to be applied, practiced evaluated and adapted to achieve success. So how do we make sure that sales training is a valuable investment that has enduring benefits? How do we make the learning, the motivation and professional attitude last beyond the end of the course?
"How was the sales training course? Good? Great!........What was it all about again? Anyway, glad we can tick that box and get on with some selling. Tell me all about it when I get back from my meeting with that new prospect that called in while you were on the course. "
This is the sort of conversation that goes on all over the country with companies who fail to understand the nature and value of training and unsurprisingly then get nothing out of it. So much training fails to stick with sales people and so eventually they give up and revert to type: the 'order taker', the 'cup of tea account manager', the internal sales person who doesn't like picking up the phone. We all recognise them. So how do we make sure that sales training is a valuable investment that has enduring benefits?
How do we make the learning, the motivation and professional attitude last beyond the end of the course? So much training fails to stick with sales people and so eventually they give up and revert to type: the 'order taker', the 'cup of tea account manager', the internal sales person who doesn't like picking up the phone.
So how do we make sure that sales training is a valuable investment that has enduring benefits? How do we make the learning, the motivation and professional attitude last beyond the end of the course:
Outcome Driven
Design Fit for Purpose
Get with the Programme
Role Play for Today, Tomorrow and the Next...
Accreditation where Accreditation is Due
Little and Often
Learn why and how to make training a process and not an event download your free copy of Training Stickability
