subject: Two sites rather than one? Why? [print this page] Two sites rather than one? Why? Two sites rather than one? Why?
It is very common for a company based on the net wants to address different audiences, or because its activity covers several areas, or because their products / services have the potential to interest various people. Yet we know very well that one can not speak the same way with everyone, including on the Internet where they grow as much as possible 1to1. How do in this case to meet expectations the most accurate of your visitors without having a website impersonal or poorly targeted?
He does not go a day without us having a client who wants that we reference the home page of his site from Yahoo categories 4 and is responsive to 20 keywords in search engines. From a practical standpoint it is not a problem, but it is still necessary that the site is suitable, which is often not the case.
Yet the demands of our customers are legitimate. Imagine webmaster of XYZ company offering the sale of cheese, wine and 4x4 rides in the Alps (yes, yes, it exists!). You want in such a case a person can get on your home page, whatever its focus, whatever their mother tongue, and she left the shopping cart loaded good bottles, cheese or stay in terrain. That's when things get complicated. On one hand you're likely not respond sufficiently relevant to someone who is looking for one of your products because you are unable to present yourself as an expert in the field nor wine, nor in that of cheese and yet least in the mountain walks. You run the risk of ending up with a confusing site, a homepage too far too neutral or charged. In any case you can not please everyone and it is likely that you will not contented person.
"So Doctor SAM, what's the solution?"
Unless you have found the thread that allows you to connect harmoniously all these people on your site, there is a simple solution: make two sites, or three if possible. So you'll be able to meet expectations the most accurate of your visitors without drowning in an amount of information that is unnecessary. If a visitor spends on your site to buy wine, nothing prevents you offer him a cheese that can be eaten with, but it will happen a second time in a logical and calculated, obvious to the consumer. It is a site selling wine, which offers the opportunity of cheese. All this requires some preparation. Indeed you will not be able to make you seriously if you implement all this behind a url like: http://perso.club-internet.fr/xyz/vins.htm. You should consider filing names the areas of gender-xyz.com wines, cheeses, xyz.com, etc.. and link to the site that matches.
The use of an alias for your domain name XYZ can also be considered if you do not want to invest in the domain name, but in this case you must have good relationship with your host ;-) Then we must that you treat the graphic charts and editorial content sites contextually, we do not talk to a lover of fine wines like a professional of raw milk cheeses. Finally, in your promotion you will need to implement a targeted method: choose keywords, categories, descriptions and a specific communication for each site. It is the ideal way to get such a listing in Yahoo is effective often picky about what he proposes and that likes "sites of specialists". Such an approach will allow you to list your site in search engines in a much more serene, without requiring you to duplicate home pages, placing hundreds of keywords that may penalize you because of "spam."
The price of the concept
Here you would be right to say: "3 sites, 3 graphic charts, 3 listings, etc.;. All for 3 times more expensive!" But it's not completely accurate. Indeed you do not have to do everything at double or triple. It is essentially on the home pages and the pages of "products" that you need to make distinctions, the rest can (before?) Be common (page "contact" pages "presentation of the company," etc. .) It is always better to invest than to lose 50000 FF 30000 FF! And if you do not have the budget now allows you to have a serious online presence and profitable, wait.
For a wider audience
We could also consider this approach if you want to reach indirectly an audience that would not come spontaneously from your site. Suppose you are a manager of a hotel in Montreal, you have a website. It may be advisable for you to put up a site that would appoint such visitermontreal.qc.ca and on which you make a virtual tour of the city with your hotel valued prominently in the form of banner advertising for example. Again, you set up a promotion "double" and you "mark point" to compete.
The "big" sites
Some sites may have enough material to generate power x "entry" cheap. This applies to sites of ministries, major groups, etc.. that have many topics that could be sites full so there is information. Do not hesitate in this case to promote the "summary pages" of these topics as real homepages site and ensure a separate promotion. Then you end up with a site that is indexed properly in many sections of search directories and responsive on ten key words in search engines.
And personal pages. ?
All this thinking applies to commercial sites, but also for the pages 'personal'. You want to talk about your two passions in life: your dog Tom, and pool table. If you think you have enough of the material, make two sites. It's always the same person who will speak (you) but on a specific topic. You are at the limit between the information site and homepage. If you have done well you will be pleased to see flourish on other site links to you like "Everything you want to know about the pool, a reference". In the case of a personal page that would have raised your two interests, a link to your page would have been in this case: "The page of Mr. XYZ where you will find extensive information on the pool table in the middle of Photos of the dog "Admit that it's less" seller ". If you do not need a domain name type mrxyz.com, free hosts allow you to implement all this without you having to pay anything. You'll just have to think that it is the best way to talk about the dog Tom and billiards.
Conclusion
Your visitors expect you to answer their expectations, whether you speak their language. At least put up a site that is able to read people's thoughts and that can be adjusted, the solution of the site exploded into many autonomous entities is an effective and economically viable. Ourselves we have to make that choice by launching Canada Sat. We already had a few specific pages for Canadian clients, but the impression this was too European. We have therefore taken the step: an office in Montreal, the site and a commercial approach www.sam.qc.ca dedicated exclusively to the Quebec market. With the Internet you have the ability to get in touch with people who are completely different from you, but the day you like them you can start doing business with ...
