subject: Japanese are proud of they have Burberry Blue Label (post on articlebase) [print this page] Japanese are proud of they have Burberry Blue Label (post on articlebase)
Many people would impress by the camel, red, black and white woven plaid pattern.this tranditional plaid pattern is Burberry's trademark.
There are few trademarks so easily recognized as Burberry plaid. Whether printed on an umbrella, lining a raincoat, or woven into the soft threads of a cashmere scarf, the traditional Burberry plaid is unmistakable in its designation as a piece of the British luxury brand.
It is easy to find that Burberry becomed more and more popular, especially in recent years. Burberry launched various sub-divisions, each with a unique consumer and demographic in mind, one being Burberry Blue Label.
Many burberry customer would envy the japanese,becouse the burberry bule label is only sold in japan,you can't buy it even at their london headquarter.
Burberry is very hot in Asia, especially in japan.they has a large number of Burberry Fans.the Company started to study the Japanese culture and wanted to make a label specifically for this location to gain more customers.
Burberry Blue Label was founded in 1996. Burberry licensed Sanyo Shokai Ltd. to produce a collection targeted to the young, female Japanese consumer.
The bule lable's target consumer was a young Japanese female looking for unique products sold specifically in Japan.after a period of time. Burberry Blue expanded to men's wear for its young Japanese male consumer.
Burberry Blue Label's products tend to be trendy and reflect the look its consumer is wanting.The handbags tend to be in a pastel blue or pink, something the Japanese females desire. The company kept the checkered print but depending on the season or trend, the proportions and colors change. Due to the lower price point, the quality tends to be lower than the American or European Burberry products.
Other products include shoes, belts, socks, other small accessories and outerwear.
There are only seven Burberry Blue Label stores, all located in Japan. Buying online is not available.
These locations include Hokkaido/Tohoku, Kanto, Hokuriku/Shinetsu, Tokai, Kinki, Chugoku/Shikoku, and Kyushu.
