subject: "tm" Pulled Up Camp Split The Market And Foreign Sales - Flat-panel Televisions, Home [print this page] Annual National Day Golden Week are the color TV industry in domestic and foreign two camps of "Wrestling" field, this year, this struggle is even more exciting.
Reporter learned that the current round of Golden Week, due to strong domestic demand and the "TM" policy to promote, color TV as the main selling home appliances. Meanwhile, after the adjustment of the financial crisis after the camp began to recover through price counter foreign war again, and again won the Liucheng market share. Industry analysts believe that the golden week, the foreign share of the upgrade, and maintain a stable domestic market performance camp to form a more fully reflect the strength of the parties and a more stable pattern of competition.
TV Hot "TM" meritorious service
During the National Day, individual chain store sales data given are rather pleasant. It is understood that the first day of holiday, Shanghai Suning sales rose more than 80%, half of which come from the TV category.
Said Wei, general manager of Road
Yongle, September 30 to October 8 during the National Day holiday, Wing-lok, a single color TV sales of close to 800 million category, accounting for the overall National Wing-lok, 40% of sales.
TV hot, "TM" contributed.
Shanghai Suning figures, "TM" to promote sales accounted for 23% of the whole of TV consumption to stimulate the most obvious. Paradise of the data, through the "TM" to achieve sales accounted for 42% of overall sales, which accounted for sales of home appliances color TV, "TM" purchase over 60% of the new share.
Golden Week, Shanghai Yongle completed a total of 25,000 sets of home appliance recycling, including recycling capacity of 21,000 color TV sets, accounting for 84% of the total recovery of household appliances.
Echoes with hot is synchronized higher industrial manufacturing color television sets. 1 to 8 months, China produced a total of 60.752 million color TV sets, over the same period in 2008, 58,272,000 units increased by 4.3%.
Sales booming in the growing domestic demand is undoubtedly the best footnote.
Ovid Consulting (AVC) Company executive vice president Wen Jianping, that since the domestic market launch, the Chinese color TV market started to recover.
Han Jianhua, Secretary General of Shanghai Jiao household appliances, said the long-hoped-for golden week, various manufacturers, stores spare the article, sales rise is reasonable in the matter.
"This is a turning point," Ling Guosheng, vice president of Suning Appliance on the "Daily Economic News", told reporters that in November last year, home appliance retail industry had slipped into a significant recession in the state, but now has been a marked improvement in domestic demand, the consumer appliance industry confidence can be enhanced, the economy has re-entered the industry, increased channel.
Significant foreign share of the pick-up camp differentiation
National Day Golden Week this year, up to 8 days throughout the year was color TV manufacturers as the best spot opportunities. Foreign investment in the economic rebound after the camp, their strength has been restored once again playing the "price war", and recaptured some market share. However, with foreign brands from 2006 to 2008 collective "conquering a city," different camp this year, foreign investors have shown a significant differentiation.
Onslaught of foreign capital further price war
Shanghai Yongle, Suning's data show, foreign TV sales accounted for 60% of TV sales, domestic color TV sets accounted for 40%. Where data Wing-lok, Sharp, Samsung accounted for 30%, respectively, 12.8% of sales accounting. Beijing Dazhong Electric Appliance and GOME data show that foreign and domestic brand flat panel TV sales ratio of about 5:5, Beijing Suning about 5.5:4.5.
This is almost one year after the financial crisis, foreign brands The return of camp.
