subject: Your First Steps To Online Marketing Success [print this page] Everybody and their mothers are online these days. From personal blogs to full-blown sites, more and more people are gaining an online presence. This creates a great sea of competition and makes finding online marketing success a bit tricky. Today we are going to cover the first steps you need to take to help ensure your success in the online realm.
Just ten years ago, all it took to gain some marketing success was to put out a TV or radio ad, because that is where businesses could reach their consumer demographic. With the endless sea of information that is the internet, how do you go about distinguishing yourself from the competition? How do you keep your company and your website from being overlooked and forgotten about by the digital surfers? The best place to start is with your company's persona, namely, your business logo. Your logo is the public face of your company, and it will define you. You do not get a second chance on first impressions, so you want to make sure you have a solid logo before beginning your company branding campaign.
Now that you have your business logo taken care of, you can focus more on what you want your website to say. Planning the content of your site before beginning the design process is known as "information architecture" and is the most effective way to go and it ensures that the design of your site is based around its message, rather than the content being based off the design. With this setup and in place, you can take everything to your design guys for the web page design, giving them the blue prints they need to build you a beautiful and fully functional site.
Your website is the public face to your company, so having it done right the first time will save you a lot of headache, frustration, time and money. Once the site is built and ready to launch, you will want to start your online marketing, which will take off quickly since your site is ready to roll. Follow these few steps in the beginning and you will see online success quicker than you would expect.
