subject: Search Engine Marketing - Get to the Top With These 3 Methods [print this page] Search Engine Marketing - Get to the Top With These 3 Methods
It's been said: "Build it and they will come". In the internet and ecommorce world, there's a similar saying "Content is King", meaning that as long as your website or eshop is full of great offers and content, then the traffic and customers will follow naturally. The only problem is that it's just not true! I often get calls and emails from business owners who have been sold a website by a salesman, but contrary to what was promised, there are no visitors and even less sales. The truth is that you could have the best website in the world, but unless you market it the right way, then it will take you years to get visitors. Search Engine Marketing and Search Engine Optimization is the art of making your website rise to the top in Google's rankings and get tons of visitors. Below are three easy, but effective, methods of opimizing your website for SEO:
Onsite SEO
First things first, before you even begin considering promoting and building links to your website, then you should optimize it as best you can. This means making it easy to navigate and index for the Google Webcrawler robot. It's important to have a good internal linking structure. Your money-pages should be accesible from all other pages on your site and each page should have the right titles and tags. This means editing the HTML code or using an SEO plugin if your site is made in Wordpress. The most important factors here are the Title tag, the H1,H2,H3 tag and the Meta Description.
Contact Niche Bloggers
It's not easy to get a competitor to link to you, why should they? Bloggers on the other hand are often much more willing to give you a backlink, if you have something to offer them. Bloggers are people who need to stay on top of things. They want to be the first to report on a new event. If your website is launching a new and interesting product or feature, try letting other bloggers know about it. You can also try guest posting on popular blogs.
Content Marketing
Content marketing means putting your content out there on the web. This could be articles about interesting things in your niche, such as this one, or it could be a video that you made. Then you can submit your content to sites such as this and other websites that allow user made content.
