subject: The Secret to Success for Media Business in 2011 [print this page] The Secret to Success for Media Business in 2011
Media and entertainment industry today is looking to generate more revenue by mobilizing its work process and reaching new customers. As mobile is emerging as one of the most high-growth platforms for media and entertainment companies, more and more media businesses today are going mobile to exploit the rapid penetration of smartphone devices and their applications. Mobile applications have simplified media usage, provides better access to content from anywhere and media businesses are looking to monetize through that. These apps will not only enable media houses reach wider global audience to gain on their existing mainstream ad revenue, but will simplify their work process to offer better service and better entertainment. Moreover, mobile Internet is all set to deliver better browsing experience than a desktop and this is certainly a factor in mobile media proliferation.
However, a perfect mobile solution targeted to meet specific requirements of a media or entertainment business is essential. Fortunately, there are many professional custom mobile media app development companies available, which develop applications best suited to business needs. A print media company can hire a professional mobile development company to develop apps that allow browsing folders, searching, viewing, managing and emailing documents, all from company's CMS database through cell phone. TV channels, can hire them for developing Video Streaming Solutions for streaming live broadcast and video clips using existing 2.5G or 3G networks right from a cell phone. This can do really wonders for broadcasting breaking news from the correspondent's iPhone. Moreover, reporting for a radio or TV news channel can be fun with applications developed to manage voice messages with features that let a reporter record, review and send voice messages while reporting news. Moreover, entertainment channels can now go mobile by developing custom apps that allow users to watch on-demand content, check out program schedules, record programs and much more. This will surely boost the revenue and increase popularity of the channel with better reach. These professional mobile development companies are also capable of develop streaming radio apps with social networking features with sharing option. The social networking technology can be integrated into video streaming apps as well. Apart from that, these companies can create apps that let media companies create podcasts and webinars to make good money. Today, even some channels are developing custom mobile apps for their most popular show and it is paying off well with more viewers. Therefore, no matter if a media business needs mobile radio application, mobile TV application, mobile TV show app, mobile voice application, mobile voice call recorder app or any other, these professional mobile development companies can deliver them all.
However, before hiring a mobile development company, the media business needs to scrutinize it in many grounds such as portfolio, clients, certifications, experience etc. and make a wise decision. The company needing a mobile media solution must also check the relevant experience of the company in developing similar application and expertise in different mobile platforms. A perfect solution developed by an experienced and qualified mobile media app development company can revolutionize the face of any media business.
