subject: The New Rules Of Marketing And PR For Sales Professionals [print this page] The New Rules Of Marketing And PR For Sales Professionals
For years, marketers and sales professionals have relied on expensive, yet outdated marketing and PR techniques. However, the rules of marketing and PR have changed immensely with the introduction of the Internet. Smart salespersons use the medium to reach their buyers directly. They communicate directly with their customers through blogs, videos, e-books and the social media, establishing personal links with them. The New Rules of Marketing and PR: What You Should Know? A sales professional can utilize the new marketing and PR rules to establish new contacts, build credibility and generate leads. It can help also them influence the buying decision of customers. Start Blogging According to BuzzLogic and JupiterResearch's report "Harnessing the Power of Blogs," blogs influence nearly one in five readers at crucial purchase-decision stages. Although there is abundance of blogs from sales trainers, CEOs and marketing experts, only a few are written by successful salespersons. So, you can start writing your own blogs to attract your target customers. You may also write a Guest Post for others blogs. Some interesting topics include: 1. How your solutions contributed to your client's success 2. Your company services or products. 3. Other topics of interest for your potential customers. While your blog should offer valuable information for readers, it should not violate legal rules or divulge confidential information about your company or customers. You can also link the blog to your company website. Join an Online Community There are several online groups on hobbies, interests and vocations. You can join groups that relate to your company's products and services. For instance, if you are a sales person in a software company, you can join a group of IT experts. Increase your online presence, and start participating actively in discussions. Post queries and discussion topics. Tell the members about the solutions you can offer. However, refrain from selling your products up front. Social Media Use social networking to connect to a large number of people. Networking platforms, such as Facebook, LinkedIn, Twitter and MySpace, offer the perfect media for attracting people towards your product or services. You can also create videos for your services, products or success stories. These can be posted on business-focused online video libraries for public viewing.
