subject: Best outdoor brands in Europe outside of China opened a new chapter in Manchester [print this page] Best outdoor brands in Europe outside of China opened a new chapter in Manchester
Recently, the European best-known brands of outdoor Lancaster (JAST), held a press conference in Shanghai, announced the good Manchester entered the Chinese market in 2011, starting ten stores per city marketing strategy, and most important outdoor industry in the country, "outdoor fashion" concept to open a new chapter in China's outdoor brand, make Chinese outdoor sports equipment led brand.
In fact, we good brand is no stranger to Manchester, most department stores in the country can be seen swimming goggles counter it, just bring the best Lancaster Lancaster brand line of products is good, good beginning in 2000 in Manchester concerned about the Chinese outdoor market dynamics, but as a famous international brands to open up a whole new market for each general appear to be so cautious, to the best Manchester in 2005 just before the water sports products into China to try. Analysis of the industry, the best Manchester into China because of its high-profile water sports in China, air max 90 tasted the sweetness of the potential of the Chinese market far beyond its original estimates which led to today's best new plan of the Chinese market Lancaster. It is reported that since 2005, Lancaster goggles swimwear best products into China, with its current style, excellent quality, good performance and many other advantages popular in China in just five years to become the best Manchester SWIMMING TOOL market high-end brands.
Outdoor sports gives the first impression is climbing, skiing, rock climbing, camping and other challenging and professional activities, and outdoor brands has been to give a professional, calm, expensive impression. Indeed, the traditional outdoor sports products and both are true, but airmax 2009good to break the conventional Manchester, outdoor sports equipment, the professional high-tech materials and processes used in recreational sports equipment in, and add a bold fashion elements, outdoor sports equipment industry in the world's first push "outdoor fashion" concept, interpretation of "leisure, fashion, health," the new outdoor lifestyle. For this reason, Manchester went all good love and sought after by consumers as the world's leading outdoor brands.
He is a senior agent in Hangzhou outdoor brand that Manchester will become the best outdoor brands in the group of dark horse, first of all because there is not widespread professional outdoor sports, outdoor domestic consumer base of existing fact, most are "false outdoor" ( that is not a true professional outdoor enthusiasts), the majority of their product selection bias in the fashion and leisure products, and it is this style better positioning Lancaster, just outside the mainstream consumer group to meet domestic demand, before those outside our professional Amoy leisure section in good customer base in most of Lancaster to enter the market will choose to abandon our best Lancaster; Secondly, is not short off-season to better enable good Manchester based on the market, known in outdoor sports shoes and apparel industry as a whole Summer is a significant off-season, but the best swimming goggles Manchester this summer because of movement achieved just the right product is not short off-season, these two points alone, best in the Chinese market Lancaster are very good foothold; Chen also told He recently was with the good news to discuss Manchester, would like to win the brand in Hangzhou and Ningbo to the agent. Has ten years of experience in brand agency Changchun Sun said China is still good compared Lancaster This time is determined, from its joint venture, agency, franchise and other diversified marketing model can be seen, air max 24-7did people know the brand associated The operation mode of cooperation are more potential risks Party (referring to brands); Sun told reporters he was recently in talks with Jia Changchun Charter Lancaster Mall Associates, will if successful, can enter next year's March market opening. Yip, senior brand planning experts domestic believes that Manchester will become the best outdoor sports in kappa, kappa will be successful in China, Why? kappa group of consumers who? Kappa is the real consumers "false movement" family, and good is precisely Manchester "false outdoors."
It is reported that, according to "City of hundred stores ten" strategy, the next three years to be good Manchester in Shanghai, Beijing, Nanjing, Hangzhou, Guangzhou, Shenzhen, Xiamen and other major shopping centers open more than a dozen blocks hundreds of counters, a strong brand outside of China.
