subject: Understanding Your Audience [print this page] Understanding Your Audience Understanding Your Audience
The audience is the people who visit your website. Understanding them is an important job. Because when you know your audience you can improve your website to go well with them, so that you can get more loyal visitors who are coming back to your site more frequently.
A regular person may create a common website about gardening, however a professional botanist's eyes might stop at this site. Likewise, a common man, who is not a specialist in the field, may build a site about astronomy. This very site may be an interesting place for a well-educated person in the field. Therefore it is important for you to know the age level of your audience as well as how much knowledge they have.
Another important factor to consider is to know the emotional state of your audience. First thing to keep in mind is, do not try to sell or promote a product at first. For example, if an annoyed person visits your site in search of a solution for his problem, the first thing you must do is to help him find that solution he wants, before trying to sell or promote anything. If you succeed in solving his problem, he is more likely to buy a product you offer due to the trust he has gain from you.
On the other hand, you should be aware of the characteristics of your audience before you go into a web design. About their age, are they young or old? Do they prefer a simple site with all the information they are looking for, without any icing on the cake? These are some question to keep in account when designing the layout of your website. Ensure that your web design do not turn away the focus of your audience as well as suit with the site's theme.
Similarly, try to use informal and friendly type language in your site, so that it makes a sense that your audience and you are on the same ground. This will help to make a friendly and reliable relationship, which will at the end give you some profit by selling the products.
