subject: Improve Sales With marketing strategy [print this page] Improve Sales With marketing strategy Improve Sales With marketing strategy
Definition
As one of the marketing strategy, it means the cooperation or unit of two different brands or two products in its marketing process. Its main purpose is to increase sales or promote brand image. As the bundling sales can either be two different brands, cooperation or various products of an individual company, it is employed increasingly by companies in marketing which is full of fierce competition.
Variety of vacation Package sale
There are three major kinds of c. The first and the most widely used is discount. That is to give some discount on Product B to customer if he or she buy product A and B at the same time. Take bigtimekicks for example, it is an online shop of various kind of products from Jordan shoes, hats, jeans, electronics and so on. Now it is having a promotion to increase sales of all products and it has taken "discount" as the main strategy. It announced that if a customer by a pair of Jordan 1, he can enjoy 20% discount on any other products.
Fixed Price is another kind of bundling sales. That is product A and B will not be priced separately, instead they will be sold under a single price. If A and B are sold under fixed price, customers do not know the individual price of the two products but the total price of them. If you want to buy A, You have to buy B at the same time.
Package sale is also a kind of bundling sales. With it, different products are packaged in a single package. This method is very like Fixed price in the way that you can not buy A if you do not buy B or the other way round. Their difference lies that products sold under package sale have their own price while Fixed price not. Say, Bigtimekicks's package sale for example. Currently, its package sale covers Jordan shoes, T-shirts, hats and so on. Say, there are two choices. One is choice of two Jordan shoes; the other is one Jordan shoes with a T-shirt and hat. All these items have their regular price, however, it is much higher than they are sold package sale. And the whole cost of the package is much lower than the total of the individual cost.
Advantages
1 cost-efficiency
With bundling sales, the marketing which has to be performed by two different marketing teams now can be finished by only one. In addition, it will reduce the Ad cost significantly.
2 improving service
In cooperation with other marketing team, the marketing teams will learn from each other and improve its customer service which contributes to the company's image and reputation and customer's loyalty.
