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subject: Radio Stations Entering Group-Buying market: GoLowDeal vs. Indulge Living [print this page]


Radio Stations Entering Group-Buying market: GoLowDeal vs. Indulge Living

Many people are familiar with the recent group buying phenomenon in Vancouver. Websites offer a different deal (saving 50-90%) each day and that deal is only active when a minimum number of people purchase it. To reach this minimum number, people are encouraged to use their social networks to promote the deal and encourage friends and family to also buy the deal so it's activated.

Traditionally these sites have been run by independent companies with no other affiliations. However recently, radio stations are starting to offer their own group-buying "daily deals." GoLowDeal is sponsored by 103.5 QMFM, 94.5 The Beat, and Team 1040 Radio in Vancouver. However, unlike traditional group-buying sites who rely on social media to spread the word of their deals, this site will also advertise the deal on their radio stations.

If you're looking for a traditional group-buying site try indulgeliving.com in Vancouver. They offer sweet indulgences and deals for escapes from your everyday, stressful life. Perhaps a pampering day at the spa with the girls, a night on the town with your significant other, or a cup of coffee or some chocolates. Indulge Living offers deals to help you escape live and de-stress.

Group-buying sites were made possible by the success of social media sites like Twitter and Facebook. While radio station sponsored "group buying" sites operate in a similar way, it seems like they would be relying heavily on the radio and less on the social media. For some of us, part of the fun is bragging on Facebook and Twitter about the great deal you got on a site like Indulge Living.

If you haven't already, you should sign up for the Indulge Living mailing list and never miss a deal again!




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