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subject: China Suit Industry - Medical Arm Crutch - Medical Aluminium Crutches Manufacturer [print this page]


Suits in China has become a unisex clothing of routine. For decades, China's apparel industry after numerous concerted efforts, China's suit industry, has completed the processing from a single change to the brand management. And, with in-depth development of economic construction, China has become the world's production of one of the major suits. Into the 90's, China's rapid economic development and to maintain a high growth rate. The people's living standard has been further improved. China suit development of the industry also will be a golden season has arrived.

Beginning in 1992, in the suit large and small across the country manufacturing enterprises have sprung up out. From the warm and humid south to the desert Smoke in the northern provinces, cities and districts have basically set up their own suits manufacturers. Of course, the suit manufacturers are mainly gathered in the coastal economically developed Jiangsu and Zhejiang area. Among them, the most important reason is that a good investment environment for domestic as well as plenty of cheap labor to attract almost all the suits in the world to come to co-production enterprises and investment.

A large number of orders from abroad flocked to a large extent driven by China's suits production capacity of enterprises and international standards. In early 1993, Lee Martial Law is also the first time received a sum of 5000 from the UK suits processing orders. Although only a mere 5000, and gives the OEM or the processing, but Lee Martial Law is still to make their own business abroad can be complacent.

However, due to language and customs of the East-West differences, LI Jiang's first foreign order is not doing so smoothly. He invited the English translation of the university, in fact, at that time and are not familiar with a number of business English terminology. After a series of bargaining, the other party to the Lee Martial Law opened a letter of credit. However, when Lee Martial Law is not only not seen the letter of credit is to listen to are not unheard of. Now recall the dilemma of the time, Lee Martial Law is still often take the matter to self-mockery.

However, it is because the UK customers bulk orders for small batches of multiple, delivery time and tight, LI Jiang's first overseas orders and did not earn much profit. However, it has for his business and has accumulated rich experience in dealing with foreign merchants. The vast majority of garment enterprises in Jiangsu and Zhejiang in the development process have encountered a similar situation and Li Martial Law, these experiences for the future in the international market, its capability to lay a solid foundation.

The mid-90s most of the domestic suit manufacturers are OEM for foreign companies doing work. However, with the growing body suit manufacturers to meet all needs of the situation inevitably emerged. Bargain competition, so that all sectors of this headache began naturally suits the production industry spread.

In order to grab an order, we can be called "Baxianguohai recount" means incredible variety of people at that time also began on stage. LI Jiang-once spend millions to buy a rival company, a "key" figure. Whenever there is a big customer to visit, the next single, that person will always offer their own factories revealed to Lee Martial Law. Then Lee Martial Law will be out lower prices directly to the order to "grab" hand.

Ever since, the end of today, you dig me, tomorrow I will dig your people. Such a vicious circle of directly to the profits of an enterprise of China's suits handing foreigners. However, the bad bargain and that no one will do. Time, reduce costs has become a popular domestic manufacturing enterprises suit first thing. However, the lower cost means the cost of sacrificing the product quality.

From the fabric on the shoddy, a number of suits has become the first goal of processing enterprises. As we all know, the textile fiber types and its content is an important sign of quality textile products. Some suits of textile fiber processing enterprises in the production process marked fiber type of the name; some of the production process of textile fibers marked fiber type of the name. The LI Jiang-standard material is applied within the fiber content chaos approach to "Huyou" He's customers. For example: the original contains only 50% of the wool fiber fabric inspired by him identified as "wool" fabric suits and so on.

Secondly, in the fabric dyeing process, the suit is also a producer price of a pressure will be re-pressed. The result is a fabric printing and dyeing enterprises have begun to cut corners, resulting in suits finished a serious shortage of resistance to dry cleaning fastness. Resistant to dry cleaning fastness is a suit against the standard dry-cleaning products, compulsory marking one of the indicators is the clothing through the dry cleaning test fabric bleaching and staining assessment of the performance indicators. Said the point is that popular resistance, color fastness to dry cleaning will speed up the difference by the dry-cleaning clothes discoloration or changes after the old.

In addition, some suits manufacturer in order to save production costs of the production process in the suit are also deliberately reduced the production process or in a variety of accessories can save on the save. This is a direct consequence of the suit led to the finished product is too large degree of slippage. Nuiko slippage where the degree is also a product standard assessment of anti-slip properties of yarn fabrics important indicator. Degree of slippage is too large, for apparel sewing parts to withstand an impact force will produce a clear de-seam slip traces, the appearance of clothing effect will be adversely affected, seriously affect the use of performance apparel and will also shorten the life of clothing.

"Who Huyou the market, the market will Huyou who is." In that period, China's production of suits became the international market, "cheap, poor quality," a synonym for the product. Began a sharp decline international orders. Although the reduction in orders to a certain extent and in the international political situation is also related, but have to say that the poor quality is also an important reason.

Faced with increasingly harsh living environment, China's manufacturing enterprises should suit how to do? Chinese have a saying called "learn from their mistakes", some thoughtful visionary entrepreneurs in China since China began thinking about what suits the industry's prospects in the where? How should we come out of the woods.

Credit management knot "fruit", the brand suit Made in China

An instant, the time it entered the 21st century. As China's reform and opening up further in-depth and rapid economic development, a group of highly educated, high-capacity suits young people began to enter the sector. They either are with the family business or through the candidates have embarked on a suit the industry stage.

Injection of fresh blood not only to suits brought new hope for the industry, more importantly is that these highly educated young people has brought a new philosophy. "Integrity management", "brand management" and so on new terms began to arise.

The last century 90's, the brand's competitive business suit also stop at the superficial - to do the same as with the brand promotion, the product can be sold in the market good, and today's brand competition has been completely different. Global economic integration, especially since a lot of foreign apparel brands to enter China, the domestic garment enterprises in large numbers, increasingly fierce competition in the market. In this case, the brand's competitive need is a comprehensive strength competition, including the management level, culture, production costs, brand marketing, product style, positioning, product quality, the overall operation of the way, the social impact of efforts to brand value all aspects of higher or lower.

"The labor wants, we must first sharpen his tools." 45% of the cost of clothing in general is the fabric, cutting the level of technology, cutting equipment used directly to determine the level of production costs, which is garment enterprises have been more concerned about. In 2000, a domestic suit brands lead in a major shake-up suit production equipment. A large number of relatively high level of automation, performance, relatively stable international advanced equipment into the garment factories. Equipment, change of government so that the enterprise's production level suits immediately reached international advanced level, while the quality of the brand suits fundamentally guaranteed.

Also in the purchase and suit suit fabric manufacturing processes of a number of well-known brands of domestic companies have suits made a public commitment to society, definitely not shoddy, shoddy work. Some suits manufacturers and even a call for "leave a lose 10" slogan.

In addition our quality and technology supervision departments at all levels have also increased supervision of the suit the industry. At present, suits, should participate in "physical." National Garment Quality Supervision and Inspection Center (Shanghai) according to the new national standards, often carry out random inspection of suits nationwide, combined with quality control in recent years, the situation together with the suit manufacturers study and solve the suit with the universality of the product.

Is perhaps still the mid-90's sharp decline in foreign orders was also a lingering fear of that crisis, the domestic manufacturing enterprises suit many brands made without any intent to expand the domestic market, and gradually reduce the dependence on international markets business ideas. Zhejiang, a suit in charge of manufacturing enterprises in the industry has experienced ups and downs after the suit, with a complex of feelings, said: "After all, Weirenzuojia OEM clothing, export competition in the future will certainly become increasingly fierce, the profit will become increasingly thin. Therefore, our intention is to intensify in the domestic market to develop its own brand clothing, the share of exports to gradually come down, finally to reach a proportion of domestic and foreign trade balance of more than one pattern. "

Subsequently, the accumulated strength of some domestic manufacturers began to suit their own "brand management" road. Just as if overnight, the brand suit large and small chain stores across the country set up. Youngor, Shanshan, BAOXINIAO suits so a group of Chinese brands through a variety of media publicity made people familiar with the Chinese.

At this time, a number of international brands have entered the domestic apparel market, how to compete with international brands and win their own advantages, a time to suit the domestic manufacturing enterprises became the top priority. "Grapple with the quality of services to fight" almost become the consensus of the industry of our suits.

In fact, after two decades to foreign enterprises OEM experience. Produced in our country strong suit enterprise technology, production equipment, advanced technology, the skills of high quality. Across the country have already formed a certain scale of dozens of furniture companies, led to suit the industry raise the level of overall quality, so that suits our production process and product quality control is basically reached the advanced world level. As long as our business strictly in accordance with the national standard implementation of the production, the quality of Chinese-made suit will not lose to a so-called foreign brand names.

It is gratifying that, according to survey dozens of shopping malls across the country sales results in statistics in 2008 sales in the first half of the top three suits all domestic brands. In addition, there are already dozens of brands of domestic manufacturing enterprises will suit store opened to Europe and the United States and other countries. China's own brand of suits have been successfully into the international market.

With the changing economic environment, especially by Wall Street's financial turmoil, China's textile and apparel industry has been a certain degree of impact. Suit manufacturer is no exception, the pains are inevitable. Suit China in the future the way the industry how to get those who experienced the vicissitudes of the many entrepreneurs in the body heavy, as can the "integrity management", "brand management" and so on with the status quo, explore a new path, I do not think only suits China's manufacturing industry only or even the development of the textile and garment industry will have a positive role in promoting.

by: gaga




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