subject: Interrogation Of Short-chain Model Appliance - Home Appliances Chain, Profit Model - Hc Network [print this page] Region in recent years, many home appliance chain of domestic enterprises, has made regional development in scale, the fast-track "sold themselves" to others, achieved fame and fortune, if this model is frequently used speculation and will directly lead to blind expansion in this area, serious overlapping and so on.
Recent years, domestic Home Appliances Chain industry and undeniable achievements. Relying on the model of modern chain business, many domestic entrepreneurs successfully achieved the dream of business to become rich. Throughout recent years, the development of the domestic home appliance chain locus, is not difficult to find, Henan Tongli, Xiamen Best Man, Shanghai Yongle, Dazhong Beijing, Jiangsu Five Star and other regional chains in the development of the rapidly after a certain size, "bondage." This is the achievement of the
States United States , Best Buy and other home appliance chain giant's dominant dream occasion, the successful completion of the investment value and income entrepreneurs to double the program.
Year, Five Star, led the Wang Jianguo, through delivery of Jiangsu Five Corporation, Jiangsu Overseas Chinese Friendship, changed companies several times onto the road of brand management chain. It is the path of relying on chain, Five Star Development since its establishment after breakthrough. Business sales, and business results rapidly expanding out to Jiangxi, Jiangsu, Anhui,
Zhejiang And so expansion is expected to state once the United States,
Suning And other chain together career in the national market.
Unexpected, mergers and acquisitions in the States United States achieved through the capital market network layout of the country, Suning tie with capital after the country rely on self expansion, Five Star has unexpectedly ended a self-development, "transfer" the global appliance giant Best Buy chain .
Five Star Although it had once stressed that cooperation with Best Buy to start, not "sold themselves." Hoping to extensive management experience and five-star foreign localization strategy to achieve new development operation, had been high hopes for the outside world. But the end result is the Five Star sold a "nothing left", and Americans for the five-star, this will by no means a wholly owned subsidiary continue to be represented by the Chinese team of Wang Jianguo management, the two sides to this draw a line.
Five Star "marrying" the United States, the biggest winner comes as the original shareholders. For many years both for raising the "pig" to find a good sellers, but also make their profit potential equity appreciation pours. Imagine, in addition to Five Star, the region in recent years, how many of the domestic home appliance chain, is not achieved with this model of regional development in the scale, the fast-track "sold themselves" to others, achieved fame and fortune.
I do not intend to criticize the pursuit of profit enterprises and the entrepreneurs of this line with market rules. But what confused once, why do only a few years, the frequent occurrence of similar incidents in the domestic home appliance chain in the field. Nature of the problem lies in this model itself is a great short-term investment instruments.
Easy to see that the brand chain for the link, the terminal through the rapid establishment of chain stores in the market after the voice control the retail market, which will become the resource provider to the upstream appliance to resources, cooperation on a chip. Real things seem worse, many home appliance chain with the consumer side of the cash income, but on the upstream suppliers to sign a 6 months or more of the payment contract. Many businesses opening new stores, as long as the charge from the supplier can respond to the numerous charges expenses. Shop without cost, sales are in cash, so the pace of expansion appliance chain quickly snowballed staged. Because of this, home appliance chain was in the early development of many economists to question the "type of financial" mode. And some home appliance chain enterprises to actively join the real estate, department stores, manufacturing and other fields also indirectly proved that the multi-enterprise funds for the flexible operation. This view, home appliance chain enterprises should make money, not making money have a big problem.
My view, the frequent occurrence of "the pig was raised on the sale" of the home appliance chain case, is not conducive to the sustainable development of the industry, much less conducive to China's distribution market system. Once this pattern is frequent speculation and use, it will directly lead to the blind expansion of this area, redundant construction is serious. And related entrepreneurs will increasingly frivolous and serious speculation, will very likely destroy the good Chinese home appliance chain industry development situation.
