subject: 200 One Way Backlinks - Why Article Marketing is Hot [print this page] 200 One Way Backlinks - Why Article Marketing is Hot
Is article marketing just another ad fad? Why are online as well as offline business owners rushing to participate in this latest form of marketing and what distinguishes it from the other more conventional forms of marketing?
Article marketing is undoubtedly red hot right now! So what is it that makes it hot?
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For one thing, when done well article marketing produces outstanding results; that too, at a fraction of the cost of other conventional means of advertising and marketing. It's no wonder then that everybody who is connected with internet marketing would want to jump onto the article marketing bandwagon.
Innocuous as it may appear; article marketing has overshadowed the glitz and glamour of all other ostentatious forms of advertising and has turned the conventional world of marketing on its head. With article marketing there are no huge million-dollar marketing campaigns run by scores of staff. Article marketing involves just one person- you; and it costs nothing at all.
Article marketing creates the ideal advertising engine for internet businesses. This is what webmasters hope to achieve by using article marketing as a major part of their promotional endeavours:
The reason why article marketing is so effective is that articles are content-rich and this content offers valuable information to their readers. This is unlike conventional advertising, where advertisements and promotional articles are only descriptive and not informative. Traditional advertisements offered no real value to anybody else expect the advertiser; whereas articles provide real value to the reader.
The new-age customer does not want a mere description of the product that is being marketed. Instead, he wants to know the inside story. He wants to know why he should buy the product and how it will help solve his problem.
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The promotional significance of article marketing lies in the innate ability of valuable articles to generate target traffic to your website, thus increasing sales tremendously.
Effective articles do not directly promote their products. In fact most webmasters and publishers discourage the use of promotional materials within the body of any article that is posted on their site. All promotional materials are generally left in the 'About the Author' or the 'Resource Box'. Including any kind of self- promotional materials in the body of your article will only ensure it's exclusion from more than 50% of potential publishers.
