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subject: Service Into A "weapon" To Promote A Strong Door And Window Industry - Doors And Windows - [print this page]


Advances in technology and life, people buy the product is improved, windows and doors is critical to purchase the product, but the doors and windows are compelling consumer service enterprises work with windows and doors. In the past, buying Home Appliances Is the single detached units, to the store to buy, and buy a separate one by one, and now, Marketing Way more, consumers with benefits to pedestrians, will be set with a few household appliances to buy, and select holidays or discount on purchase, and some even participate in online way to buy Group buy, they embody the modern-service marketing, consumers the most favorable, the most satisfactory products and professional services.

Door and window industry after years of development, the doors and windows from a single exhibition hall and a simple change to the current buying habits Virtual reality-like show and experiential buying habits, are all means to improve business Sell Service. With consumer awareness of consumers, design effects and Decoration With higher demand style, they are pursuing their own personality, specifically looking for decoration design and construction company. However, many consumers do not do things authentic decoration companies, charges high, especially in large rebate materials so that the owners were skeptical. Smart owners understand the market and even to the market, some consumers directly to the design and decoration company is only responsible for construction, materials designated by the owners themselves or to the market to buy, such a phenomenon has become common.

Order to achieve the wishes of consumers, many doors began to business innovation, both in the products or services displayed on or is supporting both be improved, in order to improve the retail share. Up to now, doors and windows has been greatly improved marketing, business efforts in the design and display of respect, caring attention to detail in service, so that consumers get "distinguished" service. They learn to sell themselves, begin to understand what consumers need to start studying consumption habits and consumer mentality, begin to solve problems for consumers, they also call service, understand the situation and maintenance guide. I understand the conversation with consumers: "the service much better now, and originally just wanted to come back to the products, services been touched by the genuine affection Shopping guide, sometimes not only deal a success, but also hand in a few doors and windows sector that it . " They added: "Sometimes buying service to buy products that felt good to buy the product actually required is not very high, The key is to buy time to get each other's enthusiasm and respect, care and use of the time it was a problem to quick fix to meet. " Through the minds of consumers, we should think more and more concerned about a loved one, a professional services have real returns. Door sales is no longer the cold store shopping over the past, it should rich culture of doors and windows, there are Virtual display application effect, a professional guide services, shopping and sincere attitude, so as to make door and window industry to develop healthily.

Visited various windows and doors market, major brands find more emphasis on service, polite, standing on the perspective of customers to solve real trouble fitting, but most of the smaller brands will not have this effect, and product quality, and display applications is less satisfactory, the service attitude can not keep up, the ratio, the impact effect of the transaction. Jing Zheng of windows and doors as a great marketing, in Management And marketing efforts on product quality assurance, quality of service have been upgraded to the market competition is a good advantage. Focus only on product quality rather than service-oriented or service-oriented quality of products they can not keep up, these will hinder the healthy development of enterprises, only the product quality well, set up the brand image, marketing and services for enterprises with up up to help. Service Marketing nowadays is the most popular buy, it is a joy, shopping, eat, swim, play as one of the Group buy activity, which reflects the consumption patterns of innovation and consumer habits. Currently, many enterprises are implementing, good results, the proposed way companies operate more affordable multi-point innovation is the final winner, the quality of doors and windows building materials is critical, but power doors and windows in the service business will give attention Caixing.

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by: gaga




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