subject: Suning Carrying Six Flat Price Reduction Of Domestic Color Tv Giants Lift Storm - Suning Appliance, [print this page] , Suning Published some of this weekend , Suning Published some of this weekend
TV Promotional price, 52-inch LCD below 18,000 yuan, 8,000 yuan below 46-inch LCD, 47 inch HD LCD below 10,000 yuan, joint venture 46-inch / 47 inch LCD below 12,000 yuan.
Netease Technology Suning Beijing News said today, this weekend will launch a Tablet
TV And lowering the price, which fell below 18,000 yuan of 52-inch LCD, 46-inch LCD below 8,000 yuan, 47-inch HD LCD below 10,000 yuan, etc., large-screen LCD price cuts triggered a chain reaction, 42-inch flat-panel TVs and small group diving, 42 LCD below 7,000.
11 golden weeks after Home Appliances Market into a relatively lean period, household appliances manufacturers are using this opportunity to "consolidation", highlights the lack of market. The TV is undoubtedly the hottest products currently on the market, color TV market is the most resonance can cause the product. Therefore, home appliances color TV giants fight to become the most important positions in the market, this weekend, Suning the first to tear down the flat-panel TV price cuts of a domino.
6 large force of domestic brands made price cuts together
Industry analysts, this year's "11" Golden Week is the foreign brand
Big screen The final blow to the field. First National, foreign brands have been quietly rising prices after the holiday, New Year's campaign can continue to maintain a price reduction strategy, is still unknown. The second is the domestic brand has withstood the pressure of inadequate resources, large size, there is no drastic change in the price situation, maintaining a rapid growth in the battle for the next take psychological advantage. Thus, once the large size and resources, domestic brands will achieve certain advantages.
In the confrontation, the first made-made force plate, and quickly complete the consolidation of Suning
Electrical Domestic brands have made access to the channel support, launched a counter attack to one month in advance. Recently, Haier,
TCL , Skyworth, Hisense, Xoceco, Changhong six major TV marketing giants have converged Suning Appliance, joint discussion and promotion of joint marketing activities, companies agreed that competition in China's color TV products is always the cost of competition, the major TV brands Starting from the technological breakthroughs, have pioneered in the Suning new 08 year flat, while substantially lower price, cost-effective comprehensive express PK, short-term use of the brand can not follow up a joint venture to carry out comprehensive counter, in the end of the year played the last 2 months Jedi fight back.
Yesterday, Suning announced the promotion of the weekend part of the price of color TV, 52 inch LCD below 18,000 yuan, 8,000 yuan below 46-inch LCD, 47 inch HD LCD below 10,000 yuan, joint venture 46-inch / 47 inch LCD below 12 thousand yuan.
Large screen LCD price cuts make the following small-size 42-inch flat-panel TVs and the price advantage gone. And small size makes the 42-inch flat-panel TVs collective Diving: 42-inch LCD below 7,000 42-inch full HD LCD joint venture below 9,800 yuan. FullHd (Full HD) LCD price cuts across the board, 42-inch Zuigao Jiang 500, 46 inch / 47 inch Zuigao Jiang 1,000 yuan, 3,000 yuan of 52-inch Zuigao Jiang, also FullHd (Full HD) LCD has a full range of small gifts worth 700 yuan
Refrigerator , The equivalent of another price cut 700. Beijing Suning Wang Jun, assistant general manager, said the price cut the prices actually representative of the price trend in 2008.
National sales plummeted due to lower prices
According to the field of domestic 3C
Research Institutions - the PRC, Beijing market research firm The latest national key cities in the "Eleventh" Golden Week of the flat panel TV sales statistics, the first six are all strong foreign brands, followed by Sony,
Samsung Sharp, Philips , Toshiba , LG . Whereas in previous years, top of Hisense, Skyworth, TCL,
Konka
Other four domestic brands in this year's "11" Golden Week is a significant decline in market share, followed by only the top ten in the last four before. Changhong, Haier, Xiamen Overseas Chinese and other domestic brands are listed in the "top ten before the" outside.
