subject: In Addition To The U.s. Yang Dong Ling Nine The Number Of Small Appliances Have The Opportunity - [print this page] Currently engaged in the production of small household appliances enterprises reached more than 1,000. Driven by domestic and external demand in recent years more and more companies have joined a small household appliances, small household appliances in China's production capacity from 3.5 million units in 2001 expanded to 7.3 million units in 2005, the average annual growth rate of 18.74% .
Wealth round table Roundtable guests Wang Lei Deputy Secretary General of China Association of Household Appliance Industry
Yuyao Chang Vice President Galanz Combined application on mulberry
Dong Ling Electrical Design Director Wang Nianchun Guoxin Securities chief analyst household appliances
Bi Yan Appliance industry analyst with China Merchants Securities
Chen Weiyan Appliance industry analyst with United Securities
Jiang Ying States Securities appliance industry analyst
Zhang Ning Security appliance industry analyst
Zhejiang Moderator Zhu Ting reporter "Big market" Permit: In addition to industrial design needs to scale
South are: Small appliances Also how much market capacity?
Yuyao Chang: This market is large, it is booming in recent years.
Per capita is only 56 small household electrical appliances, more than the U.S. 10 times worse. The popularity of small household appliances, is a reflection of people's quality of life. As people's living standards improve, various intelligent use of small household appliances will become more extensive. Our goal is to improve the quality of life.
Wang Lei: This is a "big market", because it is the quality of life of people very close relationship, with the accelerating pace of people's lives, on the convenience of home appliances will become increasingly high requirements. Variety of small appliances, all kinds of small household appliances their different functions, to meet the diverse needs of people's lives.
Zhang Ning: The Chinese small home appliance market, the annual growth rate of around 20%. According to our research, currently engaged in the production of small household appliances enterprises reached more than 1,000. Driven by domestic and external demand in recent years more and more companies have joined a small household appliances, small household appliances in China's production capacity from 3.5 million units in 2001 expanded to 7.3 million units in 2005, the average annual growth rate of 18.74% .
South are: small household electrical appliances industry, barriers to entry high?
Yuyao Chang: There are two ways to see if it is through the development of independent innovation, on the very difficult; if companies do not rely on independent innovation, but by imitation, or to others OEM to develop, there was no threshold.
But small household electrical appliances enterprises to develop, even in small enterprises, should also focus on innovation, so that enterprises will have a strong competitive edge.
Wang Lei: the threshold of the industry, manifested in two aspects: First, industrial design. Small household electrical appliances industry is an innovative categories are active in industrial design, the utilization of new materials need to be innovative, but also pay attention to the introduction of many elements of traditional Chinese culture.
