subject: Google gains search market share in May [print this page] Google gains search market share in May Google gains search market share in May
Google gains search market share in May
Google accounted for 72 percent of searches conducted
Optimizing a site for specific search engines is a crucial aspect of B2B online marketing. A recent report from a internet service company shows that different search engines attract separate audiences.
While Google drives the most traffic overall, they found Bing was making tremendous gains in certain verticals, including automotive, health, shopping and travel. This is especially the case in the health and shopping industries, where Bing increased its search share by 107 and 106 percent respectively.
The number of overall searches conducted on Bing decreased in May. Microsoft's search engine accounted for 9.2 percent of total searches. Meanwhile, competitors Yahoo and Google made up 14.4 and 72.2 percent of queries conducted. Google was the only search portal to make gains in overall searches.
The report also showed that two- and three-word queries were on the rise. When designing a site for B2B SEO, businesses may want to consider targeting more detailed keywords.
In addition to B2B SEO campaigns, many firms find social media to be an effective marketing channel. A recent survey from BtoB Online found that B2B marketers were especially satisfied with Twitter.
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