subject: "golden Week" Promotion The Entire Household Appliance Market, Raiders - Golden Week, [print this page] "51" holiday, is our long-awaited golden holidays. In this valuable seven days, some people choose to travel the whole family, there are many families prepare to enjoy the fun of visiting the shop. "51" is also the golden age of marketing, sales of their sales will account for more than one third full, so business for the "Battle of 51" have always been emphasized. We are manufacturers of the ring 11 will put the public, so Keguan watched Assessment.
Electric kitchen: new trends in marketing, hand the World Cup, luxury travel
Markdowns is a trend, after all, is the most attractive price, but products are no longer blind kitchen electricity price war. Good
Sports Marketing
The Huadi Cheng for the 2008 Olympic Games with the exclusive supplier of gas, it is the sports marketing to the extreme. Snoopy hand while holding a total of Vantage also welcome the World Cup event. Other kitchen electric companies have also released during the 51 generous luxury travel and other activities,
Vantage: In the "51" golden weeks, the Vantage a large-scale hot promotions. Overall sales of 9.5 fold; consumers over a one-time purchase amount of 1,000 yuan Vantage products, available 50 Vantage company donated a red envelopes of cash; 5 Gifts presented; "Chongqing 100 stores Celebration" special selling some products . Activity time, Vantage will also introduce some special products and special packages alone. Part of the single-product discount specials below 6, below the 8 special discount packages.
beauty: beauty
Microwave ovens
Organized "to buy U.S. Optical microwave steam Ziwei get World Cup ticket" event, where to buy in the store, "steam Ziwei light" microwave scratch card can participate in activities, promotion of Grand Prize is free World Cup tickets and Guangzhou from Germany ticket, drawn first prize in the user will have the opportunity to receive the United States the "world steam tyrants" spree and a soccer lottery, winning millions of dollars more in the fortunate opportunity.
boss: boss electrical "51" set off during the "kitchen electrical storm combination package" with different styles of kitchen to provide electricity mix. During this period, if the boss brand hoods, gas stoves, disinfecting cabinet combination to buy, the average price than the purchase price by a single product by 20% to 30%. Along with a dozen fashion kitchen products, home fashion gift. Boss Electric also specifically promotional packages were released during the 51 called "boss flight with you anywhere on the Disney" large-scale activities, consumer products with purchase invoices for the boss to participate in scratch cards to get an opportunity by the Hong Kong Disneyland on the 4th tour.
Xiaobian Tips>>> have a product are more luxury travel, full of expectations.
Air conditioning
: The last before the price increase "spending"
Raw material prices and then Pan Xingao, air-conditioning in the end is up or drop? Major collision points of view, the recent number of mainstream brands as the first price rise in the market, the argument seems to have preliminary results. However, analysis of the industry, "
Golden Week
"Air conditioning is a real watershed in prices this year, hard-fought first-round air conditioning will also be staged in this period.
America: "The 51" period, the joint signing of all air conditioning dealers, the first detonation, "'51' reshuffle Armageddon": a hang up 999 yuan; all normal machine will return to participate in the scene are activities The maximum return is 700 yuan; still worth a thousand million gift giving, including about 500 yuan worth of high-performance appliance, worth around 200 multi-function rice cooker.
Kelon: Guangdong Kelon in the "51" launched three major activities: first, a "Buy energy-saving appliances save money for himself, for the country share those concerns," the large-scale consumer signature; the second is the "100 City Rally efficient air conditioner, "in order to promote" efficient air conditioning "; third is to celebrate the He Kelong Kelong subsidiary, volume sound, Compal, Kang Baien, the power of the five brands of refrigerators, air conditioners,
Washing machine
Other products designated as "China's space-specific products", carried out activities, general manager of signature machine sales, consumers can get more benefits.
Gree
: Gree across the board to sell its first national energy efficiency standards than the full range of energy-efficient air-conditioning, in which the main push for "energy saving Prince" Series, has launched "energy crisis."
