subject: Industrial Leather Wu Hua-chun: From Small Traders To Large Tanning Business - China Sheet Metal [print this page] WU Hua-chun, Jinjiang people, born in September 1960, the Industrial Leather Technology Co., Ltd., the China Leather Industry Association, vice chairman of CPPCC Fujian Province, Fujian Province, Union commerce and industry (General Chamber of Commerce) Standing Committee, Jinjiang City, the total charitable vice president. Founded in 1992, the Industrial leather leather industry has developed into a leading enterprise in China, China's top ten enterprises leather products, Quanzhou 100 key industrial enterprises over the past three years, taxpayers a billion dollars.
Jinjiang, vibrant piece of land, in the historical events in the years tempered, and carries out a number of business elite. WU Hua-chun, chairman of Societe Generale Leather Technology Co., Ltd. is one of them. He started from scratch, from start-up small workshops, step by step what it is today --- with an annual output of 10 Jige Yi, the country's largest supplier of shoe leather. Industrial leather walking in the huge plant, "Niu China Fujian Jinjiang cow cow cow in the world" propaganda slogan is, of course eye-catching. WU Hua-chun said he would and his staff group with "cow" spirit, to build China's most cattle leather business.
Leather and footwear, as are the traditional industries in Fujian Province, one of the country occupies a pivotal position. Leather and leather shoes, handbags and other manufacturers than the supply of raw materials is the "unsung heroes." In 2007, Fujian Province, leather products industry, above-scale enterprises over 1000, the completed industrial output value 83.56 billion yuan, ranking the country third in the same industry.
Started from the market vendors
Along with poverty, WU Hua-chun's childhood and youth, which gives his character brings a deep impact.
Wu Chunhua, recalled that his family is very poor child, is a mother who provoked a family burden. To find his mother worked hard day and night for the home, sensible, he is very distressed, and always want a greater share of their mother's hard work, to do something to help at home. In order to supplement the family income, he started out selling to Guamiao and other crops. Later, he fooled the market vendors, sold pork, beef and so on. No stores, stalls very small, but with his enthusiasm and a smile, he won a lot of customers, many of the villagers like the practical and hard working young man.
However, WU Hua-chun is not satisfied with the status quo, he was acutely aware that he must not be a lifetime when the hawkers, it is not a long-term path.
Like the observation of social life, he began to pay attention to his surrounding opportunities, began to think about their own future, way to go. After a period of observation, WU Hua-chun found that as the continuous improvement of living standards of ordinary people, wearing shoes, more and more people Eurya handbags, leather products in the domestic special sells the leather industry in the country at that time was a blank, raw materials are mostly from Italy, and Japan imported. He correctly predicted that, the leather industry in China's great development potential, was determined to have made a start the company. In those early days, he first opened a small workshop, went abroad alone, study with a teacher, devote ourselves to research, market research, access to detailed information, and foreign equipment, talent, technology, raw materials imported into the Mainland. From the output of hundreds of thousands of small workshops to one million. With the expansion of the scale, in 1992, WU Hua-chun initiated the formation of the Societe Generale leather.
"There ideas, have a way out; foresight, only success!" This is the WU Hua-chun sum up the entrepreneurial experience. A short span of two sentences, but sharply seen that as an entrepreneur should possess success factors.
Advocacy Industry Forum
Sixteen years ago, WU Hua-chun from scratch, in the creation of Jinjiang Anhai Industrial leather. Sixteen years later, Societe Generale leather leather industry in China's leading enterprises, is a playboy, Goldlion, Puma, the United States camels, Aokang, red dragonfly, Belle, Daphne many brands of leather and other domestic and foreign suppliers, leather upper leather industry, the market share ranks first, while Societe Generale has become the largest provider of upper leather material.
In the Societe Generale under the auspices of the leather, Industrial leather with the China Leather Association, the China Light Industry Federation was founded a year and term of the China Leather Development Forum, has gone through a five-year course. These five years, China Leather Development Forum has become an industry summit.
WU Hua-chun convinced that there is no sunset industry, and only a sunset technology. This is, as held in late October of this year to attend the 2008 China Leather Development Forum Secretary-General of the Boao Forum for Asia, Long said, to compete with European and American countries, our comparative advantage lies in manufacturing industries, we lose our advantage, lose our manufacturing industry, trying to take his own weaknesses as strengths, will definitely have to complete failure. China, under at least a latent heart to do a shirt for 30 years, doing 30 years of manufacturing.
Development of the green dream of building waste water recycling
China's leather industry, "Industrial Leather" has been talked about for the industry. It is not only the country in the same industry have a considerable influence, but also led the development direction of China's leather, writing a new chapter in China's green leather.
Leather industry itself is a polluting industry, Industrial leather products, green to do it not ask for it? This is a lot of people's confusion and doubts. "On the contrary!" WU Hua-chun look contend, because of leather pollution control is still not perfect, so enterprises must enhance a product's environmental functions, which should be the responsibility of the enterprise.
With the homogenization of the challenges of product and brand era and the upcoming capital market intervention operations, a growing number of local enterprises are faced with greater external operating pressure and self-development needs. As many enterprises are still wandering from time to time, WU Hua-chun another way five years ago, embarked on a "green leather, a hundred years Societe Generale" new journey. That year, Societe Generale has found more than 20 years history of liming liming agent technology and research-oriented enterprises Shanghai Dongyang Chemical Co., the public, and leather enterprises are generally discharged waste water, after further processing, however, been dealt with, one or more or less still there are some pollution, but also reduce the "get leather rate." The study of this technology, once successful, will not discharge wastewater tanning process, but direct all recycled.
