subject: E-book Manufacturers Should Make An Early Transition Plan - Ebook - Electronics Industry [print this page] 2010 to Electronic The concept of the book is extremely popular worldwide, thunder in the Chinese market is also a time without the two. Related industrial chain business is favorable for investors by the parties, the earliest high-profile science and technology involved in this field Hanwang the first day of listing on the GEM soared 86% more successful among the ranks of hundred shares. However, there is always the voice of discord, the recent media exposure Hanwang the actual e-book sales is not ideal, main thing is business Gift Market, average consumer acceptance was not high. Moreover, because the concept of hot e-book, into the field this year IT Sharp increase in companies, especially large MP3, MP4 enterprises have fought in the market, resulting in downward pressure on prices of books are also rapidly expanding, and then wait and see so many consumers have chosen.
But finally last week, enabling better e-book market news, as preparations for a long time, China Mobile has finally entered the market, and start e-book industry, wireless value added services. This was a lot of books into the industry as a sign of rapid development stage, but I personally feel this is questionable. As China Mobile officials said they launched the "read phone business", rather than business e-book reader. Therefore, China Mobile terminal planning, custom e-book reader is only 8, and up to 403 handsets models. Clearly, China's mobile phone is currently the most promising business platform, e-book reader can only be regarded as a terminal device to add variety. Value chain from the point of view, the Chinese mobile phone to read the content of resources is the core of business integration and digital distribution channels to seize, rather than the sale of the terminal.
Therefore, China's mobile phone business as the business of reading as a popular e-book reader from a comprehensive sign is rather far-fetched. Even if the reference to the development of the United States experience, the heart of the Amazon Kindle models are electronic books Sell Instead of Kindle reader itself, insist on this point from the Amazon Kindle launch for the Apple iPhone application can be seen. Because Amazon in the final analysis by "selling books" to make money, regardless of Kindle reader on the Kindle or iPhone application, as long as the more sold the book to go, it is not abandoned. The same is true of domestic e-book market, selling the contents of the sale of services is the future alone can not support end-enterprises to sell high-growth, high yield and high price. Moreover, e-book reader market itself has not been bogged down in red on the "external and internal problems" at home. "External problem" is that a number of competitive terminal platform, smart phone, MID, Tablet computers have e-book reading function, the consumers do not read e-book readers, publishers sell digital books or the only option; "internal problems "is the e-book reader's own upstream resources industry concentration, product homogeneity led to severe price competition pressures firms continue, the future is bound to become smaller and smaller profit margins.
Present e-book reader in the domestic market price has fallen below the average 1,500 yuan, but even so, the network survey shows that most consumers still too expensive, more than 8 percent of users think that is about 500 yuan a reasonable price, this psychological look for e-book reader is no doubt a sad news for the manufacturers??? so cheap, how to profit?
Thus, in order to Hanwang technology represented a public e-book reader manufacturers should be prepared for it to speed up the restructuring it! Rely solely on the sale of pure hardware level, even with a small amount of time being the market share leader in business customers support, business is unable to obtain sustainable development, but may in the industry value chain, gradually reduced to the bottom. This tragedy of this mobile phone giant Motorola, who has played, the lack of service level support, Motorola's handset business long-term losses in recent years, unable to extricate themselves stuck in a quagmire, though has started self-help, but the elephant wants to dance, but also easy ah ? See more exciting
