subject: Qingdao Beer, "hyun Dance Passion": After Deduction Olympic Marketing - Qingdao Beer, Beer [print this page] A feast of transnational sports entertainment brand China a hundred years what it means?
2009 4 months, China Beer Industry leading brand, with centuries-old Qingdao Beer Wine Hand in hand as the Sports Entertainment Co., Ltd. CCTV in the United States Basketball Association (NBA) in the national grand launch of Qingdao beer, "Hyun Dance Passion" NBA cheerleaders trials, which is following the launch of Tsingtao beer, "Empress Dowager", "I am a champion" and other large entertainment interactive activity, create another cross-sports entertainment event; the activities of fusion of Eastern and Western culture, through the perfect combination of sports and entertainment, convey a passionate, enterprising spirit of constantly surpassing. Its cool, fashion, international activities, features, fully open, after deduction of China in 2009 Olympics Marketing Curtain.
Hyun dance of passion, continuing the Olympic spirit
As the leading brand of Chinese beer industry, Qingdao beer sports marketing through the continuous operation of the interpretation of "success dream of passion" brand philosophy, it is also the hearts of millions of Chinese consumer imprint, including passion, dreams, and success element of the brand mark.
In this process, the "common people" and the Qingdao Olympic marketing has become the core of beer sports marketing strategy, in August 2005, Tsingtao Beer became a sponsor of the 2008 Beijing Olympic Games, Olympic marketing five-year plan introduced the same year that the 05 In brewing passion, in 2006 ignited passion, passion passed in 2007, 2008 demonstration of passion, 2009 interpretation of passion and so on; no doubt that the core of this plan is to share the passion and the general consumers. Such as 2006, Tsingtao Brewery and Hunan Satellite TV to build civilian-oriented activities, there are thousands of field roadshow caravan, once the impact of the number reached 270 million. 2007, Tsingtao Brewery and CCTV2 two consecutive years Cooperation Tsingtao Brewery launched "The Empress Dowager?? Most worthy introduction to the world famous city of China" Large TV Activities, through online and offline marketing to create a dynamic in the world caused a strong reaction.
Of Qingdao beer, Olympic marketing is a long-term strategy, culture and spirit of the Olympic sustained transmission of the Olympic Games to stay in China, Tsingtao mission and responsibilities. Because of this, marketing president of Tsingtao Brewery, said Xu Yan, Qingdao beer is not the same as other large-scale contract manufacturer of various stars, but the courage to put forward the "Olympic citizens", "Sports citizen" concept, with ordinary people willing to join concrete steps to promote the development of mass sports, continuous sponsorship of various national sports. Known as the "National Dance show field" Tsingtao "Hyun Dance Passion" cheerleaders trials, no doubt are the best.
In Financial Crisis of confidence in the global consumer backdrop of Qingdao beer through "Passion Dance hyun" NBA cheerleaders trials of this international sporting events, the passion and joy of sports to bring everyone; while Tsingtao playing in the high crisis hold high marketing move, but also to establish a confidence in the industries and enterprises.
Qingdao beer, "Hyun Dance Passion": After the interpretation of Olympic marketing
