subject: Will 2011 Be The Year For Bollywood? [print this page] After the big box-office catastrophe, Bollywood has taken a serious beating and distributors are in a miff. Pressure is now on producers to avoid release clashes. Bollywood has apparently lost revenue to the tune of a lump sum amount last year with almost 90 per cent of the films bombing at the box office.
The end of 2010 really saw the wrath of the masses as they turned down almost every movie at the box office. Rakht Charitra 2, Khelein Hum Jee Jaan Sey, Mirch, Action Replayy, Isi Life Mein, Guzaarish, Tees Maar Khan, you name it and they all bombed at the box office.
What could be the logical reason behind this? Well, there aint one but many reasons for this disaster. First and foremost, wrong movie at the wrong time. Take Khelein Hum Jee Jaan Sey for that instance, a patriotic film in the month of December dont work, does it? Abhishek Bachchan and Ashutosh Govarikar just got nothing but cold reactions from the masses. Then, movie clashing on the same day is like a bad omen for Bollywood. And then of course, there are bad movies with foul scripts which have never worked ever in the Bollywood film fraternity.
If rumors are to be believed, it is said that, 110 films flopping out of 130 films released last year has only brought down a films price tag. The Bollywood film fraternity has lost to a close of approximately Rs 1, 000 crore this year, with 50% of the losses being borne by production companies. Its 2011 and Bollywood is looking for some remuneration. There are a bunch of movies lined up in the pipeline which have the potential of making it big and help the box office mend.
First on the list is No One Killed Jessica. Based on a true story this one has already made the impact even before its release. This film directed by Rajkumar Gupta has Rani Mukherji and Vidya Balan playing the leads. This political thriller, said to be based on the Jessica Lall murder case. This is has become a rage and recently its the talk of the town. No One Killed Jessica is scheduled to release on the 7th of January.
Next to follow is Dhobi Ghat, directed by Kiran Rao as this would mark her directorial debut. Along with Aamir Khan, Dhobi Ghat starcast includes Prateik Babbar, Monica Dogra and Kriti Malhotra. Dhobi Ghat is about four characters in Mumbai whose lives are all intertwined. Since, this one comes under Aamir Khan Productions banner, this ones is sure to create waves at the box office. Dhobi Ghat is scheduled to release on 21st January.
Next on the big list is Madhur Bhandarkar s first comedy venture Dil Toh Baccha Hai Ji starring Ajay Devgn, Emraan Hashmi, Omi Vaidya, Shazahn Padamsee, Shruti Haasan and Shraddha Das. It will be interesting to see how Madhur experiments with comedy. All eyes will be on Omi Vaidya who made a name for himself in 3 Idiots.
Well, times are changing and hopefully its a dawn of a new era for Bollywood as colossal movies hit the theatre.
