subject: Continuing the Education on Internet Marketing in Vancouver [print this page] Continuing the Education on Internet Marketing in Vancouver
To keep continuing the education on Internet marketing in Vancouver, I'm going to explain a concept that works. Its called the link wheel, and it starts out by creating a web 2.0 property. A web 2.0 property is a property that you can use to post your content on, that you control, but don't necessarily own. Some good examples are Squidoo, Hubpages, Weebly and Wordpress.com. There are hundreds of web 2.0 properties to choose from.
They are used to market your site not to build a business on. You don't put your whole business on a 2.0 property for the simple reason that if they decide to "slap" you for some reason, Guess What ? Your out of business. They're used for link building, driving traffic and getting high rankings in the search engines that point to your site. To have your business on a Web 2.0 property is of poor judgment.
An effective way to use a Web 2.0 property is in the creation of a link wheel (wagon wheel). which done properly will produce the results your anticipating in your marketing efforts.
How do you start and create a link wheel? First you write a article, then submit that article to an article directory such as articlesbase. Why articlesbase? because whatever directory you first submit your article to becomes the authority site and articlesbase ranks well with Google and they allow you to have two links in your article. One in the body and one in your Bio.
The link that you have in your Bio should point back to your money site/blog/hub. The link within the body should be pointing to a Web 2.0 Property that you've created using the keyword phrase that was used to create your article.
What to do next is, using a different keyword phrase publish another article pointing to your money site/blog/hub and the 2.0 property that you've created with the previous keyword phrase. Then create a 2.0 property using the keyword phrase within your 2nd article and point that to your money site/blog/hub and to the previous 2.0 property. Once your content with the amount of Web 2.0 properties created within your link wheel. The final 2.0 property should be linked to you money site/blog/hub and a video, because video's rank very well with the search engines and your only allowed one link thus ending and closing your link wheel. Note: you do not want to link your last 2.0 property with your first.
Now continuing the education on Internet marketing in Vancouver, lets take it a step further, once you've created your link wheel you need to give some love to your promoters (web 2.0 properties). Promote your promoters by creating articles and linking them ONLY to the web 2.0 properties that you've created. This is Very Important because this last step will keep google happy and believe me that would be in your best interests. Also only Ping, RSS feed and social only half of the articles that you point to these properties.
