subject: Nanjing: "may 1" Golden Week Appliance Stores Full Blowout - Gome, Suning, Five Star - Hc [print this page] Golden Week, once again the consumer market in Nanjing appliances "blowout." Su Ning, the five-star, country and U.S. sales of home appliance chain giant, seven days across the board gains across the board, including air conditioning, flat TV, mobile digital products as the public key to purchase. Consumer habits in the past to buy a LCD TV and then with two traditional CRT (cathode ray tube TVs), and Golden Week a lot of people to buy more than one plate, which indicates that flat panel TV has made great strides into the ordinary citizens of the family.
Suning: fetched 5 million in seven days
Suning Xinjiekou
51 day store, Shanxi Road store sales break 1 million in Nanjing during the Golden Week break 5 million in total sales, far ahead of other home appliance chain store. Reporter saw during the Golden Week, which is always popular store Suning Xinjiekou strong, from May 1 to 7, every day is crowded, even on the 5th field of the sudden rainstorm that has not stopped consumers Suning shopping enthusiasm. Suning Appliance reporter learned from the shopping malls during the 51 to go up to the amount of air-conditioning, flat screen TV, refrigerator and other appliances, there are more than 45% of consumers purchase a complete set of home appliances. Suning main push this year's "new four excellent air conditioning" has been favorable for consumers, "practical, stylish, energy saving, health" this year's Golden Week, the four popular elements air conditioning consumption. 51 day Panasonic Air Conditioning signature machine sales, sold 1,500 units on air-conditioning. Golden Week is also very popular flat-panel TV sales, on the one hand and large flat-panel manufacturers Suning Appliance launched by a number of promotional activities, on the other hand the German World Cup, pulling, many consumers choose to buy color TV sets in the 51 period. Hisense, TCL, Skyworth, Konka, Xoceco, Philips, Changhong, Panasonic and other brands of flat panel TV sales increased sharply, sold a record 150 per hour, flat panel TV. Tao Jinghai, general manager of Nanjing Suning said that during the Golden Week, Suning Appliance in Nanjing, the share of the market reached 65%. In order to ensure sales, Suning early in March this year, sales began for the 51 began to prepare, 51 on the eve of the mainstream brands have dozens of senior leadership to implement the supply person to Nanjing, Suning system promised to give priority to ensure supply. This reporter noted that at this stage between home appliance chain has changed the focus of market competition, when the market price when the convergence of enterprise background strength to become a key to the success of market competition. Day before yesterday, several reporters to follow the consumer to experience the Xinjiekou several appliance stores in the shopping process. Miss Chou, Chinese and people in a Siemens refrigerator Su Ning, the entire sales process only lasted 20 seconds, while the traditional ERP system to complete a shopping transaction to remove selected commodities average 30 minutes. Suning Appliance is the first appliances using the SAP system chain, the system function more powerful than the ERP, more perfect.
Star: popular culture, marketing pocketed
Same period last year compared to the five-star overall sales growth of 230% or more factors in addition to the increase in stores, five-star in last year's National Day this year on the existence of the old store still had 20.24 percent growth. The average passenger this year's Consumer Price raised 316 yuan compared with last year. Five hundred and seventeen days, the top three days of sales in absolute eruption, 4, 5, two days a little flat, 6, 7, two days of sales rising again. Five Star ERP data show that during this 51 14 division unit sales were higher than in previous years, the average customer 200 to 400 per month, the average amount per transaction raised 316 yuan. Relevant person in charge of the five-star past, special, low-priced products are the hot pursuit of consumers, members of the public when appliances are often purchased at the price of accommodation, even if the product does not look or how to make themselves a function of satisfaction. But now the people's consumption concept has changed, purchase behavior more rational, and no longer follow the price of lost in a fog, but more to independent, accurate demand a choice to buy the first element. Meanwhile, the proportion of high-end products to improve the average customer is an important factor in the increase in unit price, especially television, digital products. Consumer video products this year, the average customer unit price increased 1,072 yuan compared with last year, the average customer consumption of digital products, unit price is 408 yuan increase over last year. This reporter has learned, 51 during the film and television, air conditioning, mobile phone sales to become the focus of the digital category. Five-star film department person in charge of 51 three days before the plate has reached sales of five hundred and seventeen days of sales last year.
