subject: Pick Successful Shoe From The Resources Into International Market And International Capital [print this page] Now pay attention to the domestic Nike Air Max shoe market, compared to before, look on the market five years ago, full of shoe giant Nike, Edidasi other brands on the scene. Five years later, China Tiyuyongpin market has undergone significant changes, and now everywhere is Li Ning, Anta, Olympic brand stores such domestic and billboards. In the second and third tier cities, the core business district, the intensity of these brands has even reached an exaggeration to say "Buyi Shop" and "ten steps of a shop" state.
Might say, the number of stores and advertising density is only the most intuitive consumer experience. In fact, as of the third quarter of this year, the total number of over 6,000 stores and annual sales of over 30 million domestic sports Nike Air Max 2009 brand has expanded to five. Major cities in the international brand is also targeting the middle class, the domestic brands have to rely on second and third tier cities, working-class quietly grow and develop. This "guerrilla" marketing differentiation strategy, direct marketing has changed the competitive situation in China Tiyuyongpin. So, step by step how Chinese brands out of their own piece of heaven for? It may be that the Chinese Li Ning is a classic.
Committed to using technology to improve the health function of low-carbon products, there are never high Tiyuyongpin Limited. To this end the company set up a permanent Supreme (China) Research Center for children's products, leather and footwear industry with the Chinese Academy of foot and shoe to match the system module, design module shoe components, Wholesale GUCCI Sunglasses and other third preferred system module most of the joint study, which further address the environmental and health issues children's shoes. "We are currently establishing a database and customer foot terminal database." Fangzong Yang Yong, Chairman, said the high Tiyuyongpin the future, never an expert in each store will be introduced by the company involved in research and development of children's feet gauge. Thus, for every child consumers will be able to foot their own, choose healthier, more environmentally friendly shoes.
