subject: Bum Marketing Method - Using Conclusions in Articles by:David Bocock [print this page] Recently, questions have come up regarding formatting of online articles. Someone wrote in and asked, "I noticed that you did not say a lot about using a conclusion in your articles, do you ever use conclusions?" So, I've put together an article for you, stating the reasons behind why I structure my articles the way I do.
We've come to expect certain things from movies and books. Naturally, it's expected that there is a good end to the story where the guy gets the girl back, good triumphs over evil, or the earth is saved from certain destruction! Online articles aren't the same as books and movies though, there is a purpose to leaving out the end of the story.
If there were no endings in movies and books, we would all be very confused. We were expecting more to come because we've been conditioned all our lives for there to be a conclusion. So, if we leave the conclusion off our reader will, at least subconsciously, feel like there must be more to come. More which they find the resource box, and at our website or squidoo lens. They are compelled to click thru to satisfy that psychological pre-conditioned need.
Articles aren't meant to be novels, they are simply a method of sharing information or showcasing a product. If you have something that really works, you're not going to write a 400 page book about it, write an article! And let the reader come to your website to learn more and hopefully buy what you are selling.
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About the author
There are 15 hours worth of video covering every detail of Article Marketing and making money online at my website. I'd love it if you could click on over and check it out for a couple of minutes.. i've got a free 30 minute video for you if you do on how to find a profitable market to sell to. http://www.4-daymoneymakingblueprint.com
