subject: Japan's Former Overlord Sakura House Electrical Home Appliance Chain Bankruptcy - Sakura House [print this page] 12 month old, Japan Home Appliances Sakura House Electric chain declared bankruptcy liquidation, in Tokyo and its surrounding 15 stores will be closed by the end of 2, 516 employees all fired. On the same day, Sakura house electrical appliances, president of parent company, BEST (chairman) of the constitution of a bacterium, President (General Manager) Mr. Tian Xiao Bin resigned; and announced the closure of its 3 percent or so, about 50? 70 directly managed stores ; Start staff voluntary retirement. Japanese media coverage from a large, high-frequency reports of view, this message is tantamount to a clap of thunder, caused Japan's home appliance chain industry, "seven earthquake."
Learned, Sakura House, formerly electrical business in 1946
Cherry Shop camera shop. Camera in 1963 changed its name to the cherry blossoms, and in Shinjuku Station East Exit opened a large store. The early 90s, once and Yodobashi Camera (YodobashiCamera), than cool camera (BICCamera) and a chain of urban-type camera system Three Musketeers. After 90 years, with the collapse of the bubble economy, operating results began to deteriorate. Even to take a "good impression parlor" and so on
Sell Strategy, but failed to restore the decline, worsened since 2000. Its access to investment funds in 2004, 2006, was sold to BEST appliances (40% holding), in March 2008 was 100% complete merger of the company.
However, as 1996 years ago, overlord of the Japanese home appliance chain, is industry's first 8-bit BEST appliances, also find themselves in financial difficulties. And for a time in the "BEST Appliance share battle," the vortex center, as Yamada Electric (1), Wing Power Group (No. 2), BIC Camera (4) compete for "dishes on the menu." Although, BIC Camera, 15.8% stake in the ultimate power, but so far Yamada Electric (8.24%) still holds a stake in the company. In addition, last year's April 16 sale of the company's former minister arrested for violating laws of Japan Post was arrested on May 6 by the local prosecutor's office formally charged, making the company into the largest business scandal since the history of the passive position. The operation of the plight of poor performance, even worse.
Date, the company released a 10-year in February on three quarter (March 1, 2009? November 30, 2009) performance report: the first 3 quarter sales fell 10.6%, a reduction to 251 235 000 000 yen; operating profit losses from last year's 1.093 billion to 3.784 billion yen to expand; net loss from last year's 113 000 000 expanded to 27.726 billion yen. Estimated total annual revenue of 27.2 billion yen year on year reduction, reduced to 344.7 billion yen; net loss expanded to 30.18 billion yen.
The other hand, nest, no eggs will survive? For Sakura House Electric, the parent company of the same one facing the deep abyss of misery and difficulties can not help, on the other hand it's Shinjuku district in Tokyo (one of 23 special areas, and Shibuya, Ikebukuro, Tokyo three parallel Fukutoshin), market competition has become increasingly more intensified. Especially last year in October, Yamada motor business area of more than 20,000 square meters represents enormous store?? Ikebukuro LABI the opening of Japan's main store, brought the competition into a heated situation around Shinjuku.
Japanese home appliances were flat circulation experts Secretary, said: "Sakura House Electrical 1000 Ping to small stores, obviously not with the city center easily 5000? 7,000 square feet of large home appliance chain store competition. To the appliance store to purchase personal computer ink cartridges, paper, batteries, light bulbs and other small things that a large number of customers. a small store, how can not abandon so many things. This is for many people, in any case, select the root causes of major stores. "
However, there are still many old customers for Sakura house appliances, Flowers fall to the curtain call, expressed regret. Network, such as: "an era ended," "your body feel the flow of time," "the world changes too fast", "A life is ended, another life has not yet begun," and "see to Shinjuku's face (symbol) is one of a disappearing, and I feel extremely lonely, "" Sakura house electrical closure news release today, flying the skies of Tokyo is not cherry, but the cold snow, "and so on.
